People are trying to sell fake vaccine cards to anti-vaxxers on Telegram. The research arm of security firm Check Point has a new report on the proliferation of fake vaccine card black markets on Telegram. It estimates that there are now over 2,500 active groups and channels selling fake vaccination records from countries all over…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you set it and forget it?…
Beginning on September 21, Google will enforce new requirements for podcasts to show in recommendations on the Google Podcasts platform, the company told podcast owners via email on Thursday. Podcasts that do not provide the required information can still appear in Google and Google Podcasts search results and users can still subscribe to them, they…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, over the past week I’ve been monitoring some…
While Instagram can be fun for connecting with friends and scouting potential hookups, not every comment or DM slide is friendly. Now the social media platform has introduced an update aimed at curbing spikes in abusive messages, so you can get back to posting thirst traps in peace. Announced in a blog post on Wednesday,…
A picture is worth a thousand words — and also maybe some laughs, cries, and goat bleats. In July, Facebook Messenger introduced “soundmojis”: Emoji that play a sound when you send them within Messenger. Facebook’s sound design team has assigned unique sounds to 30 emoji. So, for example, if you want to send a hands…
Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. The ads can include a single image or a carousel of images, and the test is currently only open to a handful of retailers. The ads are rolling out now to mobile users in the U.S. Why we care Ads in…
Facebook has created a library of sound bites that are pretty fun to snack on. In July, the social media company introduced “soundmojis”: A menu of emojis in Facebook’s chat application Messenger that each have an associated sound effect. When you send a soundmoji, the person who receives it taps on the emoji to hear…
Wishing your ecommerce site had more organic traffic and higher conversion rates? Want to be a dominant player in your space? On August 14, I moderated a sponsored Search Engine Journal webinar presented by DJ Sprague, CMO at Shopper Approved. He shared tips on how ecommerce websites of all sizes can swipe Amazon’s top three…
“As of this week, we’ve upgraded all Google Ads non-last click models, including data-driven attribution, to support YouTube and Display ads. In addition to clicks, the data-driven attribution model also measures engaged views from YouTube,” wrote Charles Huyi, Product Manager for Google Ads in an announcement on Monday. Understand the buyer journey. Along with knowing which channels are contributing along the buyer journey…