Bing has introduced “Make Every feature Binary” (MEB), a large-scale sparse model that complements its production Transformer models to improve search relevance, the company announced Wednesday. This new technology, which is now running on 100% of Bing searches in all regions and languages, has resulted in a nearly 2% increase in clickthrough rate for the…
TikTokkers rejoice. American Airlines wants you to enjoy your favorite app at 30,000 feet. The airline announced Tuesday that TikTok is now a part of its free inflight entertainment. Passengers now get 30 minutes of free TikTok access on all American Airlines single-aisle planes equipped with Viasat WiFi. While the airline’s library of movies, shows,…
As marketers, we’ve all felt the pressure over the last year to perform in a world that was shaken by COVID-19. Marketing has grown leaps and bounds in just a short time to accommodate this new “remote-first” landscape. So, what is working and what should you be doing? On July 28, I moderated a sponsored…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, “are we there yet?” That seems to be…
If you want to get in on the hype of using Strava to track your workouts, but you have concerns about posting your running and biking routes for the whole world to see, fear not because you can make your activities private. Strava is an exercise tracker that doubles as a social media platform. It…
Google Ads Editor v1.7 is now available, Google announced Monday. With this update, advertisers can now use the Google Ads Editor to manage their Hotel ads, YouTube audio ads and lead form extensions, and select specific parts of their campaigns to download. UPDATE: This update is now delayed and will release in a week, on…
Twitter just issued a new challenge that will pays people to actually do some good. As part of the hacker conference DEF CON beginning Aug. 5, Twitter has announced a challenge to the hacking/coding community to help the company make the algorithm that crops the platform’s photos less (apparently) racist. Tweet may have been deleted…
It’s a tale as old as the internet. Social platforms like Facebook and YouTube continue rolling out content moderation tools meant to keep harmful content like hate speech, misinformation, and incitements to violence off their platforms. Reports show that users keep successfully posting terrible stuff anyway. The latest example concerns anti-semitic content. There is a…
Now that COVID vaccines are available to everyone 12 years of age and older, children may be more likely to return to school this fall, which means many retailers are preparing for back-to-school shopping. To highlight a few options that can help retailers optimize for both in-store and online back-to-school shoppers, Google has published a…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, in one of our featured stories below, I…