Facebook Makes its Ad Metrics Easier to Understand by @MattGSouthern

Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling some metrics in Ads Manager as either ‘estimated’ and/or ‘in development.’ These labels can be found in a section within the Ads Manager reporting table called “tool tips.” Labels can…

SearchCap: New Google AdWords keyword planner, Yelp ads & audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the…

Leveraging Breaking News: The Journey, Episode 18

Shares 538 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 18 The Journey, a Social Media Examiner production. Episode 18 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to…

4 Ways to Use Instagram Insights to Improve Your Marketing

Do you have an Instagram business account? Wondering how to analyze your Instagram activities? In this article, you’ll discover how to use Instagram Insights to evaluate your followers, posts, stories, and promotions. 4 Ways to Use Instagram Insights to Improve Your Marketing by Victoria Wright on Social Media Examiner. What Is Instagram Insights? Instagram Insights…

Snapchat Now Supports Animated GIFs from GIPHY by @MattGSouthern

Snapchat has been updated with support for a new library of animated GIFs from new partner GIPHY. GIFs can be added to snaps in the form of stickers. Users can either choose from a selection of recommended animations, or search for their own by keyword. Animated stickers can be used with any combination of other…

Kids who dab on Snapchat aren’t actually helping cure cancer

“Dab if you hate cancer” is the latest ~trend~ making it’s way around Snapchat, but the Bitmoji-loving kids sharing these chain snaps aren’t actually making a charitable impact. Participating in Snapchat’s “screenshot and dab” trend is simple. Users screenshot an image, add their own dabbing Bitmoji, and forward it along to friends requesting they do…