Over the years, search engines have encouraged businesses to improve mobile experience on their websites. More than 60% of web traffic comes from mobile, and in some cases based on the industry, mobile traffic can reach up to 90%. Since Google has completed its switch to mobile-first indexing, the question is no longer “if” your…
Snapchat users will now see a ghostly image hovering over their AI-generated images, as Snapchat joins other Big Tech companies using watermarking tech to battle AI misinformation and deepfakes. Images made using Snapchat’s AI tools, like the app’s extend tool and its recently launched Dreams feature, will be stamped with a transparent watermark (Snapchat’s ghost…
A newly released report alleges Big Tech’s ad transparency tools are failing across the board — with X scoring the worst at providing meaningful data that can help users, journalists, and advocates keep a watchful eye on scams and disinformation. If “ad transparency” isn’t a familiar term, that’s probably because it’s a somewhat counterintuitive concept.…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Sites can lose significant organic traffic from Core Updates without obvious patterns when analyzing rank changes. One hidden cause is subtle intent shifts. Two outdated models prevent us from seeing what’s really going on. One, we often think of user intent as transactional, navigational, informational,…
1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking sites on SERPs have lots of good backlinks. The same is true for your competitors who rank higher than you. And if there are a lot of authoritative sites linking to them, wouldn’t it be…
Google is shutting down it’s Google Notes Search Labs experiment that allowed users to see and leave notes on Google’s search results and many in the search community aren’t too surprised. Google Search Notes Availability of the feature was limited to Android and Apple devices and there was never a clearly defined practical purpose or…
In June 1994, when the late OJ Simpson was charged with murdering his ex-wife Nicole Brown and her lover Ron Goldman, the World Wide Web was in its infancy. Still, with hindsight, it’s easy to realize that modern internet culture was all around us. Not literally, of course. The Netscape browser would not be released…
Google’s Gary Illyes answered a question about canonicalization, indexing and core algorithm updates that gives a clearer picture of how the different systems work together but independently. A search marketer named David Minchala asked if Google’s canonicalization processes still worked but in a slower manner during a core algorithm update. The answer to that question…
Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the sources that can drive them toward one brand over another. If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads. In this…
The need for quality SEO keeps increasing. Brands that execute an organic strategy the right way are standing out early and often – and it’s more important now than ever, thanks to the emergence of AI and other technological innovations. Blend those emerging technologies with the tumultuous few years that made up the COVID pandemic…