The world of AI and Machine Learning has many layers and can be quite complex to learn. Many terms are out there and unless you have a basic understanding of the landscape it can be quite confusing. In this article, expert Eric Enge will introduce the basic concepts and try to demystify it all for…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the title tag debacle has to improve, right?…
Reddit’s volunteer moderators have shared an open letter demanding the company ban subreddits dedicated to spreading COVID-19 misinformation. In response, Reddit co-founder and CEO Steve Huffman released the tech bro statement equivalent of a shrug emoji. Posted Wednesday on subreddit r/vaxxhappened, the moderators’ open letter calls Reddit out for allowing dangerous COVID-19 misinformation to thrive…
SMX Next returns virtually on November 9-10, 2021 focusing on forward-thinking search marketing. AI and machine learning have already become part of both paid and organic search performance. Commerce platforms are just as powerful as the traditional search engines for driving sales. And new ways to deliver content across search and social platforms are giving creative marketers more options for driving…
Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny Sullivan said via the Google Search Liaison account. What took so long. Google originally said this update would “roll out across the next two weeks.” But as you can see,…
Looking to build an effective SMS marketing campaign for your local business? Did you know that text is the only marketing channel with a 98% open rate? On August 19, I moderated a sponsored Search Engine Journal webinar presented by Thomas Clawson, Partner Marketing Manager at Podium. He shared tips on what SMS marketing really…
TL;DR: A one-year subscription to HelloWoofy Social Media Management is on sale for £35.90 as of Aug. 24, saving you 91% on list price. A lot goes into running a successful social media account. You have to post at the right time of day, write engaging captions, keep track of analytics, and monitor what’s working…
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Walking into any new SEO project presents marketing strategists with unique challenges. Different website properties need solutions tailored to their specific issues. And with so many things to…
Over the years, my Facebook feed has turned into a hodgepodge of MLM peddlers, COVID misinformation, rage over said COVID misinformation, and Minions memes. Yet, embarrassingly, I still check up on it every now and again — and I know I’m not alone in that. In keeping with this surreptitious Facebook use, I don’t want…
Be careful who you trust, gentle internet user. If Facebook’s Wednesday report on “Widely Viewed Content” is to be believed, the most-shared links appearing in people’s News Feeds during the second quarter of 2021 covered topics like football, hemp, charitable donations, and recipes. You may want to hold off on placing too much trust in…