Facebook Imposes New Limits on Groups, Pages and Admins by @martinibuster

Facebook announced a dramatic update to it’s news feed designed to limit the reach of pages and groups that violate it’s content policies. Facebook introduced a new algorithm signal focused on links that decides whether a site has authority and if not, will see it’s news feed reach diminished. Click-Gap Signal While Facebook uses partners…

Google de-indexing issue now fully resolved

Google announced Wednesday night that the de-indexing issue that started last Thursday is now fully resolved. Google’s statement. Google said, “The indexing issue has now been fully resolved. We apologize for the inconvenience. We appreciate your patience as we restored normal operation.” Here is the tweet: The indexing issue has now been fully resolved. We…

New Google Search Commands – Before: and After: by @martinibuster

Google’s Danny Sullivan today announced new search commands, the before: and after: commands. The new commands allows users to restrict searches to specific dates. The new search command is something Google is testing. How do the Before/After Commands Work? The commands accomplish the same functionality as the date range tools for restricting searches to specific…

There’s no shortcut to authority: Why you need to take E-A-T seriously

Recently, I was talking to a client about a new project when he raised an interesting question. He was curious to know how I measured E-A-T, or “expertise, authoritativeness and trustworthiness,” in relation to SEO. If you’re unfamiliar with E-A-T, it’s a term taken from Google’s Quality Rater Guidelines, a set of instructions that Google’s…

Google’s de-indexing issue still not fully resolved

On Friday, Google said it fully resolved the de-indexing issue that started on Thursday afternoon. But now Google is saying it is not fully resolved just yet and is still working on reprocessing a lot of the URLs that were delisted from the search index on Friday. Google suspects the issue should be resolved shortly…