By now, you’ve probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn’t supported it for years. That’s unfortunate because Google forgot to tell anybody. Many digital strategists were implementing rel=prev/next code thinking that it would offer some SEO benefit. It did at one time. It doesn’t anymore. So what happened?…
Have you ever heard about a book called “Getting to Yes: Negotiating Agreement Without Giving In” by R. Fisher, W. Ury, and B. Patton? If not, put it on your bucket list. This book is a perfect deconstruction of the negotiation process and an explanation of the reasons behind the most common negotiation failures. Link…
Google shared some data around the aftermath of launching its Google Speed Update officially in July 2018. After Google giving site owners notice of the update in January of 2018, Google saw that that the slowest one-third of traffic had performance metrics improve by 15% to 20% in 2018. In contrast, it saw zero improvements…
Bing Ads introduced a new extension which lets advertisers utilize call-to-action buttons with text ads. In testing, Bing’s new Action Extensions helped advertisers achieve an average 20% increase in click-through rate. Now the extension is out of testing as Bing Ads is making it available worldwide. Here are some examples of Action Extensions for shopping…
Google has posted a warning in the Google Search Console data anomalies page that you can expect those reports to see an increase in the number of issues and affected items and/or pages starting on April 3, 2019. The reason is Google has started to collect data from more pages than it previously did. The…
ADVERTISEMENT Facebook is adding a new component to the news feed that answers the question “why am I seeing this post?”. Users now have more insight into how past interactions on Facebook impact the ranking of posts in their news feed. This is the first time Facebook has built information directly into the app on…
Could old content be dragging down the overall “authority” of your website? We think so. You have an important decision to make: should you improve your old content or remove it? Making the right decisions during this process can bring great rewards, in terms of traffic, organic search visibility (rankings, featured snippets, etc.), links, conversions,…
Google released v1_1 of the Google Ads API last week. To use the newest features, you’ll need to update your client libraries. Here’s a look at the key updates in the latest version. Asset-based display ads. If you’re running asset-based display ads such as responsive display ads, you can use the new AssetService to manage…
I’m sure you know by now that website migrations can be really tricky. They cause sweaty palms for many an SEO. I’ve managed 50+ website migrations myself, and I’ve been involved in some capacity in hundreds of them. I try to learn from every website migration to see how the next one can be done…
Google’s Podcasts app is increasing discoverability by automatically transcribing shows, allowing users to search for particular episodes without having to remember the name of the podcast or the episode title. “Right now Google is really good at giving you text and video related to your search query. With all the amazing work podcasters are publishing…