ADVERTISEMENT Facebook is introducing a new bid strategy for advertising which is focused on driving results while keeping costs down. Bid strategies for Facebook ads were previously focused on maximizing conversion volume (bid cap) or cost predictability (target cost). To help businesses better reach certain goals, Facebook will offer a bidding strategy that combines both…
Just when we thought we were out of the woods with Google’s de-indexing bug — we are now seeing issues related to that bug within Google Search Console. Google confirmed Monday morning that the index coverage report and the enhancement reports were not updated and the Inspector might not reflect live status of the page.…
ADVERTISEMENT Most customers feel that social media ads are taking over their feeds, but that’s not stopping them from clicking. Blue Fountain Media surveyed over 1,000 US customers between the ages of 18-55 to learn about their sentiments and buying behavior when it comes to ads on social media platforms. According to the results of…
ADVERTISEMENT For the first time, Pinterest is letting marketers choose conversions as a campaign objective for Promoted Pins. Previously, Promoted Pins could only be optimized for clicks. Now they can be optimized for other types of conversions. Pinterest’s new conversion optimization capability allows marketers to design ads around getting users to take specific actions. Actions…
ADVERTISEMENT LinkedIn is introducing new ways to engage with posts, adding four new reactions alongside the like button. In an announcement, the company says users are regularly asking for more expressive ways to respond to different posts. Users are also asking for new ways to understand why people like their posts. LinkedIn’s new reactions should…
When we talk about digital accessibility as marketers, we’re talking about the intentional creation of an experience that can be accessed by as many people as possible. Designing for digital accessibility means many things. It means designing for individuals with sensory or cognitive impairments. It means designing for people with physical limitations. It means designing…
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively pursuing it. That’s according to a survey of 529 small businesses, between 1 and 50+ employees conducted by The Manifest. Beyond the 36 percent, the survey found another 23…
Google announced Thursday that AMP will support custom JavaScript. The announcement. The AMP Project team posted, “With ‘amp-script’, custom #JS can operate within AMP Documents,” and included a video showing it in practice. A teaser. This is a teaser of what is to be announced at the upcoming AMP conference in Tokyo, Japan on April…
Google announced Thursday that AMP will support custom JavaScript. The announcement. The AMP Project team posted, “With ‘amp-script’, custom #JS can operate within AMP Documents,” and included a video showing it in practice. A teaser. This is a teaser of what is to be announced at the upcoming AMP conference in Tokyo, Japan on April…
Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent. This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance. While authority is definitely earning greater…