Imagine a buyer asks an AI assistant which supplier fits a particular problem. Your business makes the shortlist. The buyer discusses the alternatives, checks a concern, then opens Google and searches for your company. They visit and buy. Depending on the attribution setup, Google may receive the credit. The assistant need never have sent a…
Treat your 2027 entry-level hires as their own budget line and not part of overall headcount. The best current payroll data shows that employment in AI-exposed jobs is shifting, with fewer junior hires rather than layoffs. Most marketing budget discussions are looking somewhere else. In July, I argued that chief marketing officers should fund five…
An invitation to an Apple event has long been something to brag about in the tech world. Now, for some influencers, it reportedly comes with business-class travel, a hotel stay, and time with the company’s top executives. On the Oct. 15 episode of Bloomberg’s Power On podcast, Mark Gurman said he had confirmed that Apple…
OpenAI has shared how its ChatGPT advertising system interprets conversations, selects relevant ads, and keeps ad serving separate from organic answers. The technical breakdown explains how a dedicated language model coordinates ad selection as a user’s needs develop across messages. It also describes why an ad can win an auction and still never appear. OpenAI…
I remember the first time I saw national news networks using Twitter as a source of news and checking in with people to hear what they thought. To me, that was a moment when social media became mainstream and started to feel normal for the wider public. Having been on Reddit for 20 years, I’ve…
Every time you use a website like Google or ChatGPT, your browser and a collection of backend services have a long and surprisingly candid conversation about what you asked for. That conversation sits in plain sight in the Network tab of Chrome DevTools, a single F12 away, and most people never look at it. I…
If your timeline has suddenly filled up with talk of linemen, no, it’s not about the big boys working in the NFL trenches. The linemen in question are the utility workers who climb poles and ride bucket trucks to keep the power on. And, as we near the tail end of Hurricane season, these workers…
DeepSeek has opened access to its own search engine through a public Search and Fetch API. It returns an authority score for every result and says it filters out SEO spam, GEO manipulation, and low-quality AI content. That is a significant release for SEOs. The announcement on Oct. 17, 2026 came alongside an update to…
Personal AI agents like Meta’s Muse and OpenAI’s Dots are splitting the web into two kinds of websites: the ones the agent has a deal with, and the ones it walks into pretending to be your customer. Muse and Dots both take a request from a person and carry it out on the web. They…
Meta has issued a formal apology to the No Kings Coalition — the social justice movement behind historic protests — for shuttering its Instagram account during another nationwide demonstration this weekend. The Oct. 17 “incorrect enforcement” was caused by “abrupt, high-volume” requests that resembled bot traffic, the company claimed in a social media post following…