TikTok Shop has already convinced users to buy everything from pickle kits to questionable supplements. Its latest obsession is considerably shinier. Livestream auctions for loose, lab-grown diamonds are suddenly everywhere on the app, turning stones that once required an intimidating trip to a jeweler into something users can buy from bed in about 15 seconds.…
Discoverability has changed. That is, I think, undeniable. Passive, off-platform discovery dominates the early-stage journey, but your website is your brand’s home. Chris Green talked about SEO becoming more akin to feed management in the future, which I like. As an analogy, I mean, less so as a concept. But Google still sends over a…
How we date and who we date will never not be a hot topic on social media. Oversharing our dating lives is the foundation of the internet, but it’s also the source of some of the worst takes you’ll ever hear. Because the internet is cyclical, certain ideas and expectations about sex and dating get…
If you have opened TikTok or Instagram lately, you have probably been informed that something — anything — is “kinda chic.” Repeating outfits is kinda chic. So are taking a coffee walk at work, letting people be wrong about you, being a beginner at something, and making all your major decisions in the bath. The…
Over the last few years, hidden instructions for large language models have turned up in articles, academic papers, resumes, on-page buttons, and even calendar invites. Far from being new, for those that remember, hiding white-on-white text was an SEO play 25 years ago. AI poisoning and prompt injecting rears its head again in recently filed…
Reddit’s share of ChatGPT Search citations fell sharply in mid-August, according to new tracking data from Promptwatch. The GEO analytics firm observed that reddit.com maintained an average of 3.83% in ChatGPT Search citations from July 18 to August 7. This share then decreased to an average of 0.52% from August 14 to August 17, marking…
Since Hayden Panettiere’s death at 36 on Aug. 16, fans have been revisiting the actress’s life in public — from her childhood roles and Heroes fame to her candid discussions of addiction, motherhood, and postpartum depression. SEE ALSO: Tributes flow online for ‘incredible light’ Hayden Panettiere One allegation from the final months of her life…
Microsoft Advertising has started rolling out AI Max for Search campaigns globally, expanding availability after several months of testing. The rollout follows Microsoft’s April 21 announcement of AI Max and an open pilot that began in May. The feature suite is now becoming generally available across Microsoft Advertising accounts. Additionally, they’ve provided clearer guidance around…
If your For You page has recently started whispering about a creek, don’t worry: You have not accidentally wandered onto FishingTok. “Quiet on the creek” is the latest TikTok catchphrase to escape the app. People are whispering it, dancing to it, and dropping it into comment sections whenever someone reveals a little too much information.…
Google has started rolling out generative UI into AI Overviews. The capability builds custom visual layouts, interactive tools, and simulations on the fly. Until now, it only lived in AI Mode, Google said in a back-to-school announcement Wednesday. In practice, generative UI usually produces a custom visual layout. Sometimes, when Google’s model decides it would…