The FIFA World Cup has plenty of ways to make a country famous when they succeed: a goal for the ages, a goalkeeping masterclass, or a star player turning into a meme. But in 2026, with the world the way it is, even losing teams can go viral simply by being nice — cleaning up…
AI agents do not read your website the way you do. They do not see your layout, your hero image, or your brand color. They prefer reading the accessibility tree: a stripped-down structural model of the page, the same one that has powered screen readers for two decades. Today, that matters more because the audience…
Google is expanding its Limited Ad Serving policy to cover additional scenarios on Google Search. According to an email sent to advertisers, implementation will begin gradually in June 2026 and continue through 2028. The update introduces new guidance around advertiser qualification, user reports, and advertiser identity. It also includes a recommendation for advertisers to pin…
Since it began in 1930, the World Cup’s most memorable moments are rarely the ones that end with a team lifting a trophy. And the 2026 FIFA World Cup is no exception. So far, this tournament has been defined by its underdog celebrations: Curaçao fans erupting after their team walked away with a draw, Cape…
Everyone is using AI now. And almost everyone is using it the same way. You log into Google Ads, export a report, paste the CSV into ChatGPT or Claude, get an analysis, then repeat the whole process for Meta, Google Analytics 4, and whatever else is on your plate that week. Same painful process, every…
Y Combinator’s motto, “Make something people want,” was never about the product. It was about distribution. Build the thing that finds product-market fit, and the people come. For 20 years, that distribution ran through search engines, social algorithms, paid ads, and word of mouth. All human-mediated channels. That changed. In the past six months, Cloudflare,…
Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s putting to a handful of writers for a special edition of her newsletter, The Work Shift. The premise was backed by data that shows entrepreneurship on LinkedIn is up nearly 70% year over year, more than six in 10 of those…
After satirical paper The Onion bought right-wing conspiracy site Infowars, it faced legal obstacles — but now the people behind it say they’re launching a new Infowars and sidestepping the courts. The founder of Infowars, Alex Jones, declared bankruptcy in 2022 following defamation lawsuits from families of the 2012 Sandy Hook shooting, which Jones claimed was a…
As an industry, we’re still learning and working out how to approach AI prompt tracking effectively. A lot of tools have evolved in a short space of time, approaching the problem in the same way we have rank tracking. Rank tracking has always had some level of variance, but the levels of personalization have been…
If the FIFA World Cup were a romantic comedy, Mexico and South Korea would be in the strangers-to-lovers arc. Before their teams even met on the pitch, fans from both countries had already hit it off. In the streets of Guadalajara, supporters have broken into impromptu performances of “Gangnam Style,” greeted one another with chants…