We have always been approximating relevance. Every keyword list, every TF-IDF score, every editorial judgment about whether a page “covers the topic” has been an attempt to answer a single question: is this content about the thing the user is looking for? The tools changed. The question did not. What changed, meaningfully, is the resolution…
Teens on Snapchat frequently encounter unwanted or dangerous content on the platform, according to a new survey. A third of the poll’s 1,016 respondents said they’d seen or received unsafe content or messages in the past week. More than half said they’d had at least one such experience in the past year. The findings suggest…
Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse that anybody can run. You do not need external software to run it. You can do it right from within your Chrome browser. The report tells you whether your website is discoverable for AI…
Like many people, Joy Taylor first discovered Shirley Raines and her nonprofit organization, Beauty 2 The Streetz, on social media. Taylor, a TV, radio, and sports personality, was captivated by Raines’ Instagram and TikTok posts that intimately documented her work feeding the hungry and providing free clothes, makeup, hair services, and hygiene products to the…
It’s fitting that the gray hoodie has become nearly synonymous with comedian Josh Johnson. The look is familiar and unpretentious, the kind of casual aesthetic choice that immediately puts you at ease. The same can be said for his comedy. A story branches into another story, then a smaller observation, then a tiny detail that…
“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn post from Rand Fishkin, which opened with a sentence I’ve never seen him write before: “I almost never write blog posts anymore, but this one…
AI systems are now answering questions about your business. The problem is that they are often getting it wrong. Consider the typical situation. A brand’s products, services, expertise, locations, leadership, and relationships are distributed across dozens of pages. An AI model retrieves fragments from those pages, stitches them together probabilistically, and generates an answer. The…
This post was sponsored by Trendos. The opinions expressed in this article are the sponsor’s own. Are my competitors running ChatGPT ads? Is there an ad library for ChatGPT sponsored results? How do I track who’s advertising in AI answers? Your highest-intent buyers are asking ChatGPT about your category right now. A sponsored placement appears…
The latest statistics from W3Techs make it clear that WordPress is losing market share while other platforms are stable or experiencing strong interest. Yet, there is reason to believe that WordPress may turn around. Quarterly Declines Since January 2025 W3Techs’ quarterly statistics show WordPress usage holding steady at about 43.0% in 2022, followed by a…
A few years ago, I was working on a large-scale global digital transformation initiative. After weeks of analysis, stakeholder interviews, audits, and performance reviews, I assembled the first draft of the executive readout presentation. The findings were direct and intentionally candid. I had sections labeled “Challenges,” “Problems,” “Risks,” and “Organizational Gaps.” To me, those labels…