Almost every major ad platform now offers some form of AI-generated copy. While these tools can speed up the process of launching campaigns, they often create headlines and descriptions that lack the creativity or relevance needed to get results. In this article, we will focus on how to get the most from Google Ads AI-assisted…
Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use Search. The data revealed that while users visit Google more frequently with AI Overviews, they: Spend less time per visit. Aren’t crafting significantly longer or more complex queries. Now we turn to an even more…
New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving for another website. This finding comes from a 13-month study comparing Google and ChatGPT traffic patterns. Google Keeps Users In, ChatGPT Sends Them Out Tyler Einberger of Momentic analyzed Similarweb data showing that Google’s “pages…
Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion in 2024. Paid search is self-serving and fast to deploy. But as simple as it appears, the reality is much more complex. The perceived ease of activation paints a picture that this channel is a silver bullet when brands look to enter new…
Pinterest users have been complaining about mass bans for days, many claiming that they’ve been locked out of their accounts without clear justification. The social media platform finally addressed the furore on Thursday after Mashable reached out, however the response is unlikely to appease many users. SEE ALSO: Pinterest wants teens to log off during…
Google has removed the waitlist for AI Mode in Search. This Gemini-powered search tool is now available to all US users (18+) enrolled in Google Labs. The update introduces new features, including visual cards for places and products, shopping integration, and a history panel for desktop users. This growth aligns with Google’s recent earnings reports,…
Living together in a gigantic six-bed, five-bath property in Miami, eight conventionally attractive women sunbathe in bikinis, twerk in matching jammies, and dance by the pool in almost-sheer bodycon dresses. This is not a new-age iteration of the Playboy Mansion; there are no silk robe-clad men in sight, and in fact, no men at all.…
Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t…
Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with much-needed visibility into how their campaigns perform across different Google surfaces. These updates include new channel-level reporting, full search terms data, and expanded asset performance metrics. The goal? It’s aimed at…
Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals that apply to traditional search engines work exactly the same for AI search optimization. His post quickly received dozens of comments and more than a hundred likes, indicating that he’s not the only one who…