Google has finally separated generative AI visibility from the rest of the data in Search Console. On June 3, 2026, Google announced dedicated Generative AI performance reports for Search and Discover. The announcement fell on my birthday, which felt briefly thoughtful until I realized the gift was all impressions and no clicks. The Search report…
For years, you could gauge local visibility by checking the map pack and a page of organic results. These have always mattered, but now, the same business details that feed them are also powering AI assistants. Instead of presenting a page full of options, an assistant responds with just a few names. This change emphasizes…
Start rearranging your Top 8: Myspace’s owners are hinting at a comeback. Chris and Tim Vanderhook, whose company acquired Myspace in 2011, say they plan to relaunch the once-dominant social media platform. The brothers confirmed their intentions in Tommy Avallone’s recent documentary Myspace, although they have not announced when the relaunch will happen or what…
Despite the decentralized nature of our internet-driven culture, there are still moments that can make millions of netizens focus on the same thing at the same time. In 2026, that included a rocket launch that reminded us that humans can still do genuinely awe-inspiring things, as well as a baby macaque and his IKEA stuffed…
AI assistants have been pitched as a solution to overflowing inboxes, messy calendars, and trips that still need booking. But what happens when the task being outsourced is remembering your anniversary? The startup Orchid introduced its personal assistant with a now-viral cinematic video, posted to X July 28, following a woman whose partner has forgotten…
If entity mapping feels familiar, that is because you already ran this play. It is the knowledge graph conversation you were having in 2021, wearing a 2026 outfit. The vocabulary migrated almost intact: entities, not strings; disambiguation; sameAs; relationships between nodes; feed the structure; and the machine understands you. Pull a client deck from four…
TL;DR AI search reshaped how people discover and evaluate brands in 2025. Visibility now depends on freshness, off-site credibility, content clarity and how clearly content can be interpreted inside answers—not just how it ranks. Brand visibility is in a constant state of fluctuation. Only 30% of brands stay visible from one answer to the next,…
Before hockey romance gave us Shane and Ilya, anime gave us Yuri and Victor. For months in 2016, it felt nearly impossible to open Tumblr without seeing the pair somewhere on your dashboard. Now, a decade after Yuri!!! on Ice first captivated fans around the world, Crunchyroll is marking the anime’s 10th anniversary by streaming…
Kevin Indig just settled an argument that’s been running in half-finished form since AI Overviews launched. Does topical authority that rewards brands for going deep on a subject instead of wide, actually carry over into AI search? Or is ChatGPT enough of a blank slate that a generalist brand can walk in and grab a…
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. When we ask an AI platform to describe a brand, it almost always knows the answer. But when a buyer asks that same platform which brand to consider, it draws on only a small fraction of the brands it…