Threads, Meta’s alternative to X, formerly Twitter, had almost everything it needed to succeed. It’s backed by one of the biggest of the Big Tech companies. It’s directly integrated with Instagram, the mega popular photo sharing app. With all its powers combined, Threads was able to grow to 100 million users in just 5 days.…
In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome by 2022 was reversed in July 2024, allowing their continued use. This reversal has implications for data clean rooms, which were poised to become essential…
Students won’t be using Pinterest during class — or, at least, they will be heavily discouraged from doing so. The social media app is experimenting with a prompt that will encourage American and Canadian users between the ages of 13 (the minimum age for account holders) and 17 to close the app and pause notifications…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Is doing SEO enough for an AI chatbot visibility? The industry is divided down the middle: Half believe that optimization for large language models (LLMs) requires new strategies, while the other half insists good SEO already handles it. This division has spawned new…
A glitch in Google’s AI Overviews may inadvertently expose how Google’s algorithm understands search queries and chooses answers. Bugs in Google Search are useful to examine because they may expose parts of Google’s algorithms that are normally unseen. AI-Splaining? Lily Ray re-posted a tweet that showed how typing nonsense phrases into Google results in a…
Bluesky is introducing new ways to recognize genuine, verified accounts on the social media platform. According to an official update on Bluesky’s blog, certain accounts will now get a blue checkmark next to their names. Bluesky will also let “select independent organizations” verify accounts of their employees directly, with one example being the New York…
Large language models (LLMs) like ChatGPT and Claude are best known for their writing abilities, drafting ad copy, summarizing reports, and helping brainstorm blog content. However, most marketers still know little about one of their most powerful features: They can write actual code. First, it talked. Then, it wrote. Now, it builds. We’re not just…
It’s an open secret that some teens circumvent social media platform age restrictions by simply giving the wrong birth date when they sign up. Now Instagram will use artificial intelligence in order to identify those users and route them back into age-appropriate “teen accounts,” according to an Instagram blog post published Monday. Instagram already uses…
For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of this market dominance, Google has also been the main search engine of focus for SEO and marketing professionals. However, following the introduction of ChatGPT and…
We’ve all been there. You spend weeks optimizing content, fixing technical issues, and building quality links – only to have your client skim through your report and ask, “But how is this affecting our bottom line?” And they’re right to ask. As experienced SEO managers, we need to move beyond traffic numbers and keyword rankings.…