A spokesperson from Automattic has confirmed that Matt Mullenweg is back in charge of Automattic. The statement follows a period of days when it appeared that Mullenweg had gained access to the Automattic Slack account but not Automattic itself. Yet the statement itself reads as if it were dictated or authored by Mullenweg himself. Catching…
The next SEO For Paws will be held on Sept. 23, 2026. The live stream conference features a stellar speaker list that includes some of the industry’s best-known names in search, headlined by Barry Schwartz and Glenn Gabe. This year, the event leans into the question everyone in search is trying to answer: what happens…
There are a few things you expect to see when a crowd of college students takes over a fraternity lawn in broad daylight. People stretching on yoga mats before a group run probably aren’t among them. Neither is a lineup of cold plunges. But that’s the setup at a “wellness darty,” a gathering that combines…
California governor Gavin Newsom’s signature is now on a slew of new tech laws, including a dozen new state bills that target social media and AI giants. In addition to strengthening existing child safety laws, the state’s latest efforts to regulate products from players like Meta and OpenAI include provisions that could effectively ban social…
If you manage PPC campaigns, you know the struggle behind this month’s question: “Every platform wants me to hand more of my account to automated campaign types. How do I keep enough visibility to know it is actually working?” Performance Max and AI Max have increased advertisers’ demand for reporting. Advertisers want to understand why…
Google is making several updates to Meridian, its open-source marketing mix modeling tool, with a bigger focus on incrementality and causal measurement. The biggest update is the global launch of Meridian GeoX, which moves from beta to general availability. Google is also adding new capabilities to Meridian that can help marketers build models and account…
Ever wonder what your camera roll would look like in 1985? There’s a ChatGPT prompt for that. The AI tool’s latest trend has social media users turning current pictures into imagined throwbacks, complete with vintage outfits, big hair and that slightly faded family-album finish. This Tweet is currently unavailable. It might be loading or has…
The rumour mill can rest, as Apple’s foldable smartphone, the iPhone Duo, has been unveiled. And competitors are already hitting social media with pure cheek. Announced at Apple’s “Surprise and Shine” event on Wednesday, the tech giant’s expensive new folding device was the talk of Cupertino, California, and beyond. Apple’s answer to the foldables of…
In a recent LinkedIn post, Ross Hudgens, CEO of Siege Media, argued that Perplexity’s market share is shrinking. So, including it alongside ChatGPT, Gemini, Claude, and Google’s AI search products can give marketers a distorted picture of where their visibility actually matters. Ross declared, “Everyone should remove Perplexity from their LLM trackers today.” Screenshot from…
Most ChatGPT users also visit Google. Similarweb put the share of ChatGPT users who also show up in Google’s audience at 95% in September 2025, and the rate stayed at 95% through May 2026, even as visits to generative AI platforms grew by 70% year-over-year. Similarweb reads that as AI being added to search rather…