Google’s John Mueller discussed the role of TF-IDF in Google’s algorithm. He discussed what it was and offered a better way to optimize for ranking web pages. What is TF-IDF? Wikipedia has a concise definition of what TF-IDF is: “…tf–idf or TFIDF, short for term frequency–inverse document frequency, is a numerical statistic that is intended…
Content “tactics” are constantly the talk of the town. Skyscrapers, 2.0 versions, long-form, infographics. They all promise game-changing results. But do they really produce them for the majority of those who implement them? Nope. Most marketing tactics have the same, short life journey from concept to explosive popularity, culminating in a swift kick to the…
Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of revenue from repeat customers. At the same time, the team recognizes it can better coordinate its strategy on other channels.…
For many industry practitioners, including me, the Moz Local Search Ranking Factors report serves as a useful and reference throughout the year to stay abreast of local search ranking signals (disclaimer, I’ve been a participant since 2014). One takeaway from the most recent Moz report that continues to resonate is this: A business’s customer reviews as…
Let me begin this with a full disclaimer. I begin each day by ransacking the news to make sure I know what’s going on in the search world around me. Follow me on Twitter and at some point, in the morning you’ll find a flurry of Tweets – that’s when. For a slide deck I…
Google has posted on Twitter that they have fully resolved the Google News indexing bug that we reported on yesterday. Google’s statement. Google said, “Indexing of news content has now been resolved. New content should be indexed as normal. Much of the content missed during the issue has been reindexed and the remaining will be…
How does a typical ecommerce business measure online campaign performance? It’s simple. They track users who click their ads and measure how many of them made a purchase within a certain period of time, called conversion window. It works particularly good for SEM campaigns. We believe that the correlation between click and conversion is hard…
The loudest criticism of AMP has been that it doesn’t display publisher domain URLs. Instead, users have historically seen the “google.com/amp/” URL structure, which is required by AMP pre-rendering. Google has been trying to address that issue for some time and, in November, offered a developer preview of a solution. Now it’s formally rolling out…
Google said they are investigating yet another indexing bug, this time with Google News content. Unrelated to last week’s indexing bug. Google said this new indexing bug is “not related to last week’s indexing issue, which was resolved.” According to Google, the new bug is only impacting certain Google News publishers. Publishers may recall last…
There is an ecosystem in the world of the Internet. You have the content producers, you have advertisers and you have people searching for content. In this world, Google is the primary destination people go to search for content. Google can provide this service because they make money by letting advertisers show ads in their…