Google’s John Mueller predicts that dynamic rendering will only be a temporary workaround for helping web crawlers process JavaScript. Eventually, all web crawlers will be able to process JavaScript, Mueller believes. So in a few years’ time relying on dynamic rendering may not be necessary. Mueller made this prediction during a recent Google Webmaster Central…
Google doesn’t specifically measure the authority of a website, according to webmaster trends analyst John Mueller. This was stated in the most recent Google Webmaster Central hangout when Mueller was asked how a site can increase its authority. The webmaster who asked the question says their site lost a significant amount of organic traffic following…
Most Targeted Age Ranges Among Ecommerce Advertisers and Publishers Both ecommerce advertisers and publishers are most likely to target the millennial audience in the 25-34 year age range. Here’s the full breakdown of what age brackets advertisers are targeting: 18 to 24: 12% 25 to 34: 31% 53 to 44: 23% 45 to 55: 15%…
Google announced that they will be hosting free conferences worldwide. The goal is to bring search related information direct to people in their own country and in their own language. Each event will be completely free. Google promised to reveal the details of more Webmaster Conferences coming to communities around the world. What Are the…
Two high authority websites have lost traffic from the June Core Algorithm Update. Their losses challenge the conventional thinking that expertise, authoritativeness and trustworthiness (E-A-T) were the path for recovering from an update. High “Authority” Websites Lost Rankings Authoritative websites are said to have lost rankings in the June 2019 Core Algorithm Update. This exposes…
Are you struggling to get good returns from your email marketing campaigns? If you answered that yes, then continue reading to get powerful email marketing tips that you need to know right now. Let’s dive right in. 1. Use the Double Opens Strategy When you use “double opens strategy,” more subscribers will open your emails.…
ADVERTISEMENT Out of my 15-year career, 7 of them were spent at a digital marketing agency. It’s where I learned to cut my teeth, put a deck together, speak to clients properly (jury is still out on this one), etc. Were we perfect? Of course not, but we were honest and approached every engagement with…
ADVERTISEMENT When it comes to agencies, scalability is a touchy topic. Businesses may be able to grow into brands, but that’s not always possible for a professional service firm because of the agency model. So once they’ve hit the ceiling, some agencies may become bloated rather than growing into a much bigger brand. You will…
Google’s Search Liaison announced a “change” that will reduce duplicate site listings in the search results. The goal of this change is to show more diverse websites. This change is called the Site Diversity Change. It’s a change to how Google shows websites in the search results, but it’s not a change to how Google…
The idea that SEO tools are useful for SEO isn’t anything groundbreaking. Most marketers know that knowledge is power and that one’s SEO knowledge is only as strong as the data it’s built on. Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. You’ll gain invaluable insights into not…