ADVERTISEMENT Several years ago, building the perfect pitch to speak was pretty easy. Know your game and explain your way through it. Have a few good contacts and hopefully a few recognizable clients you can use as a reference. Not anymore. Those days are gone. With so much information on the internet including online training, small…
For the past 12 years that I’ve been optimizing websites, there is no question I get asked from clients and prospects more than: “How long will it take me to get ranked in the first page of Google for my targeted keywords?” I’m sure a lot of you have received emails from shady companies stating…
Your help desk is a treasure trove of customer insights that your marketing, sales, and customer service teams can all learn from. Depending on the size of your business and the sophistication of your customer, you likely have a collection of tools to allow customers to: Submit support tickets, search your knowledge base (support articles).…
Google’s Gary Illyes updated his original writeup on crawl budget with clarification about disallowed URLs. The document now includes the following information: “Q: Do URLs I disallowed through robots.txt affect my crawl budget in any way? A: No, disallowed URLs do not affect the crawl budget.” The question refers to the “User-agent: * Disallow: /”…
ADVERTISEMENT We all hate being told that our efforts to complete a task aren’t good enough. It’s simple enough to say I’ll learn from a mistake, but in the moment of receiving the feedback, it’s easy to feel anything from a little put-out to down-right broken hearted. In the world of digital marketing and SEO,…
Google is sunsetting the preferred domain setting in Search Console that allowed site owners to specify which URL to display in search results. Along with the deprecation of this setting, Google will no longer use any existing Search Console preferred domain configuration. The preferred domain setting was one of many ways of signalling to Google…
As technologies and consumer needs advance and new players constantly enter the game, SaaS companies providing FaaS or cloud functions supporting business infrastructures are facing a more competitive market. SEO is among the plenty of important marketing channels for modern-day businesses. It is essential in helping users discover new solutions to their existing problems. This…
John Mueller, a webmaster trends analyst at Google, recently explained how Googlebot finds sites when there are no links pointing to them. This topic was brought up in a Reddit thread, which Mueller responded to. The thread asks: “How does Googlebot find a site if no one is linking to the site, and it’s not…
ADVERTISEMENT Facebook announced a change to it’s algorithms that will affect the reach of comments on a post. Comments that have specific quality signals will be highly ranked. Low quality comment practices may result in less reach. Comment Ranking in News Feeds Facebook noted that not only are posts ranked in news feeds but comments…
Google’s John Mueller was asked in a Webmaster Hangout what to do if a site is suffering a traffic loss due to Google’s June 2019 broad core algorithm update. John Mueller’s answer provided insights into understanding what is happening. Then Mueller provided hope that Google may offer further guidance on what to do. Webmaster Asks…