ADVERTISEMENT Instagram advertisers can now promote organic posts as ads that appear in other users’ feeds. This ability is intended for posts that users publish as sponsored content. For example, a fitness brand might pay an influencer to create a post about its newest supplement. The brand could then go a step further and turn…
WordFence announced that they had discovered a vulnerability at four hosting companies. WordFence warns that while the vulnerability was patched, it’s possible sites were hacked prior to the fix. Server settings allowed hackers to create WordPress administrator accounts from which the sites could be exploited with rogue code added to the WordPress theme. WordFence urged…
ADVERTISEMENT I have worked with B2B advertisers for nearly my entire PPC career. During this time, social platforms have introduced several great features for B2B advertising and lead generation. Below are a few of my favorite lead gen tactics for paid social platforms. We will be looking at Facebook and LinkedIn exclusively because these are…
Google’s John Mueller on a Webmaster Hangouts answered a question about social bookmarking for links tactic. Google’s Mueller offered insight into how Google treats low quality link building. What is Social Bookmarking for Links? Social Bookmarking is a variation of forum spamming. The idea behind is that social media websites contain “authority” and that by…
According to a recent study, the most neglected aspect of technical optimization is website accessibility for the visually impaired and blind. The study from Searchmetrics used Google Lighthouse to test the level of technical optimization of high-ranking websites. For the most part, the results of the study are as expected. High ranking websites tend to…
Moz Local is unveiling an important update to its service in June 2019. I interviewed David Pierce, a software engineer for Moz about this update. He shares details on the improvements that promise to make Moz Local even more useful for managing online listings in local search. Moz Local is a popular service that helps…
Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June. With the capabilities of Target Impression Share, introduced last November, Google has decided to no longer offer the above-mentioned bid strategies. Target Impression Share is a smart bidding strategy which automatically sets bids according to where…
ADVERTISEMENT Time spent on Instagram is expected to grow this year, while Facebook will not recover from last year’s drop in engagement. In a new report from eMarketer, estimates for time spent on Facebook in 2019 has been reduced compared to the figures released late last year. Instagram, on the other hand, is expected to…
Google was recently spotted displaying a strange search results page with 30 organic listings. Actually, it’s more like 32 listings if you count the featured snippet and knowledge graph box. Here’s a screenshot of the entire SERP: This was captured by SEJ’s lead developer Vahan Petrosyan. Unsurprisingly, I cannot replicate a SERP with 30 results.…
A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one concrete conclusion: A brand that takes a social stand almost always sees…