Just like Google’s earnings yesterday, Facebook reported a pretty decent quarter marred by “a steep decrease in advertising revenue in March.” However April has reportedly brought nascent “signs of stability,” which is enough to drive the company’s stock up 10% in after-hours trading. Beating diminished expectations. To say that Wall Street expectations have been lowered…
Google’s John Mueller shared some intentionally bad SEO advice in a lighthearted response to a satirical Reddit thread. In a thread inviting bad SEO advice – because “the moderators are all busy,” – Mueller took the opportunity to show his humorous side. Clearly he hasn’t lost his sense of humour with all that’s going on…
Google reported Q1 earnings this afternoon, beating analysts’ revenue expectations that were partly moderated by the COVID crisis. The company announced $41.16 billion in revenue compared with $40.3 billion expected. Significant slowdown in March. Alphabet CFO Ruth Porat said, “Performance was strong during the first two months of the quarter, but then in March we…
Twitter is back with more examples of good copy versus bad copy when writing tweets, this time with examples related to publishing polls. Twitter’s Global Creative Lead Joe Wadlington hosts what has now become a monthly video series full of Twitter tips. Here’s his advice on Twitter polls in the latest installment of Good Copy,…
Cookie-based experiments are now available on Microsoft Advertising, the company announced Monday. If this option is selected, customers will only be shown ads from either your experiment or your original campaign when they search. The “Create an experiment” page with the new cookie-based split option. Why we care Microsoft Advertising experiments enable you to create…
Where do you go when you need to find the best Italian restaurant in your city? Or the trendiest salon in the town you’re visiting? If your answer is Google, you’re right. But there’s another site you can go to find “the best local businesses in your area.” A site that helps you choose one…
LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic began. Companies have been forced to adapt their content plans to focus on the rapidly changing priorities of their audiences. Unsurprisingly, the number of posts mentioning COVID-19 are up – about 1 in 4 company posts mention coronavirus. That trend…
A playbook published by Facebook details the most effective ways to use stories amid the coronavirus outbreak. The 8-page document aims to provide clarity at a time when businesses are uncertain how to best reach and serve their customers. Businesses have taken to using stories as a way to connect with people and add value…
“Everybody was a little bit turned off by the idea of doing it,” Michelle Morgan, director of client services at Clix Marketing, said of one client’s initial reaction to expanding their top-of-funnel marketing efforts during our PPC for B2B session of Live with Search Engine Land. “But, talk about ‘turning on a dime,’ now we…
[embedded content] What’s the first rule of SEO? Write good content. But, with the world grappling with a pandemic, how should you adjust? Our next Live with Search Engine Land discussion focuses on content marketing. The discussion, led by Search Engine Land’s George Nguyen, dives into what brands should be communicating, ways to stand out…