[embedded content] What’s the first rule of SEO? Write good content. But, with the world grappling with a pandemic, how should you adjust? Our next Live with Search Engine Land discussion focuses on content marketing. The discussion, led by Search Engine Land’s George Nguyen, dives into what brands should be communicating, ways to stand out…
In an unusual update to search, Google is letting users know when the results they’re seeing are lower-than-average quality. When Google is not quite able to match a user’s query with relevant results, it will display the following message: “It looks like there aren’t any great matches for your search.” Google does its best to…
“Normally in an office environment, you’ve got a long sales cycle — it takes forever to get through all the stakeholders and everyone’s busy with meetings,” AdAlysis’ Brad Geddes said during our PPC for B2B session of Live with Search Engine Land, adding “Now, things that are normally six-month buy cycles, we’re seeing happen in…
Google’s concept of “E-A-T” (expertise, authoritativeness, and trustworthiness) has become a hot topic in the SEO community in recent years, as well as a source of many myths and misconceptions. One of the most prominent questions and mysteries surrounding E-A-T is whether, and the extent to which, it is a direct ranking factor in Google’s…
“I was expecting that people would be more like, ‘No, we don’t want updates,’” said Daniel Waisberg, search advocate at Google, in response to a Twitter poll that Search Engine Land News Editor Barry Schwartz posted asking whether Google should temporarily halt algorithm updates during the COVID-19 outbreak. Should Google stop pushing out search algorithm…
LinkedIn has been spotted working on a feature that will allow users to easily add a poll to any post. The feature was uncovered by Jane Manchun Wong, an expert at finding unreleased features by reverse engineering apps. LinkedIn is working on polls pic.twitter.com/Dwh8IrSsOw — Jane Manchun Wong (@wongmjane) April 18, 2020 According to the…
It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, LinkedIn released two new forms of company targeting, and they’re not phoning it in – both are excellent and will be useful to our accounts. The new ad targeting types…
Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main…
[embedded content] “Eventually search engines can reduce crawling frequency of sites to detect changes and refresh the indexed content,” Bing wrote when it increased the number of URLs webmasters could submit for indexing and crawling from 10 to 10,000 per day. Enabling site owners to submit URLs directly to its search engine decreases Bing’s costs…
Is it just me, or does the words “meta robots tags” and “robots.txt” sound like something Schwarzenegger said in “Terminator 2”? That’s one reason why I started working in SEO — it seemed futuristic but overwhelmingly techy for my skills at the time. Hopefully, this article makes setting up your meta robots tags and robots.txt…