Omnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place more emphasis on technology, e-commerce and integrated online and offline experiences (e.g., BOPIS) during the pandemic. Shopify and Yelp make parallel…
You sit down to write an amazing post for your blog. Everything feels right. Your creative juices are flowing. Your mind is forming sentences faster than your fingers can type them. You feel excitement building. And then you hit a snag. It’s small, but it slows you down. Should you write it “internet” or “Internet?”…
We all know that we need links to rank well. But some people are still unsure about what constitutes a good link or a bad link. That information is critical in making smart link building decisions. Dabble in questionable link building techniques today – even unintentionally – and you will eventually find yourself on the…
LinkedIn is releasing new tools in response to all aspects on the job hunt going virtual due to COVID-19, including the job interview itself. LinkedIn is launching a test version of a new video introduction feature, as well as an AI-powered tool that gives feedback on peoples’ spoken word responses. Here’s more about each of…
If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing agency does starts with their strategy, so I…
As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends and shifts in consumer behavior happening right now. What’s driving change in the auto vertical? Sources: COVID Insights: Autos Consumer Sentiment – New…
The disruption caused by the COVID-19 pandemic offered an unprecedented window into how search behavior can affect rankings. “Outside of the core updates, you haven’t really seen this much volatility [in such a short timeframe],” said Rank Ranger’s Mordy Oberstein, regarding the prolonged period of rankings fluctuations he witnessed between March 15 and April 3. …
ADVERTISEMENT WordPress announced an update that fixes seventeen bug fixes and seven vulnerabilities. WordPress is automatically updating sites to WordPress 5.4.1. It is important to check that your WordPress installation is updated to version WordPress 5.4.1. Cross-site Scripting Vulnerabilities WordPress patched it’s software to address multiple Cross-site scripting (XSS) vulnerabilities. There are two kinds, XSS…
Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. (We’ll be debating top vs. bottom of the funnel marketing on tomorrow’s Live with Search Engine Land.) Making the case for brand.…
Google’s John Mueller recently stated that a sitelinks search box is rarely shown for sites in search results. Further, the appearance of a sitelinks search box is not at all influenced by implementation of structured data markup. Mueller discussed this topic during a Google Webmaster Central hangout held on April 28. A question was submitted…