In a recent LinkedIn post, Ross Hudgens, CEO of Siege Media, argued that Perplexity’s market share is shrinking. So, including it alongside ChatGPT, Gemini, Claude, and Google’s AI search products can give marketers a distorted picture of where their visibility actually matters. Ross declared, “Everyone should remove Perplexity from their LLM trackers today.” Screenshot from…
Most ChatGPT users also visit Google. Similarweb put the share of ChatGPT users who also show up in Google’s audience at 95% in September 2025, and the rate stayed at 95% through May 2026, even as visits to generative AI platforms grew by 70% year-over-year. Similarweb reads that as AI being added to search rather…
Feminist activist and journalist Gloria Steinem died on Wednesday, according to a post shared on her Instagram account. She was 92. The news, shared early Thursday, included a recent photo of Steinem and a statement about her life. “Yesterday, Gloria Steinem passed away peacefully at her home in New York City, surrounded by some of…
TikTok‘s comment section is about to get a lot more chaotic. The platform is rolling out a slate of new ways to interact beneath videos, including voice comments, polls, photo carousels, and Live Photos. The four new features expand what users can post beyond text and single image replies, giving TikTok’s famously active comment sections…
When an AI model has nothing on your company, it does not tell anyone. It does not decline, it does not hedge, and it does not mark the spot where its evidence ran out. It reaches for the nearest well-documented thing, which is usually a competitor, a category average, or a version of you from…
GLP-1s are inescapable online, as Mashable reported, including extensive discussions about them. The latest topic of conversation to hit your FYPs may be about being single and dating while taking the drug. “Dating after weight loss sucks,” said Katherine Lipovsky on social media, where she posts videos about life after losing 300 pounds with the…
Google’s AI Mode rarely shows the same products as the Popular products carousel in regular search results, and when it does, the first seller listed is often different, according to new data from Productrise, which sells organic product tracking for Google Shopping. Only 1.28% of products in the carousel also appeared in AI Mode for…
The internet isn’t exactly known for bringing out the best in people. Every so often, though, it channels all that collective energy into something genuinely helpful — like buying a car seat for someone you’ve never met. That is what happened after Call Her Daddy host Alex Cooper began surprising expectant parents by purchasing items…
Recently, I found myself in another conversation that has become increasingly familiar. A senior executive had received a warning from an AI visibility assessment vendor that the company was not sufficiently prepared for AI search. Among the recommendations was something I have seen appearing more frequently: the company needed an llms.txt file. Suddenly, an emerging,…
I wrote an article about auditing publisher websites last week, and it took a little piece of my soul. Like a Horcrux, but without me being a spectacularly evil wizard hellbent on world domination. Allegedly. I argued that SEO auditing should be broken down into four parts: Technical SEO. Content. E-E-A-T. Entities. I think almost…