Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, this guide provides insights into why schema markup is essential and how you can implement a structured data markup strategy to support your organization’s goals this year.…
Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low-effort content is acceptable just because it has the appearance of competence. One signal that tipped him off to low-quality articles was the use of dodgy…
It finally happened. After over two decades of being a “good guy,” or “babyface” in wrestling lingo, WWE Superstar and Hollywood actor John Cena turned “heel,” or became the “bad guy.” Tweet may have been deleted Cena is currently on his pro wrestling retirement tour. The 13-time WWE champion and former face of the company…
A newly released page builder plugin called Builderius elicited enthusiastic feedback in a private WordPress Facebook group. A conversation with one of its principals, the UX UI designer Elvis Krstulović, underscored how WordPress’s open source flexibility allows developers to rethink site building itself, creating tools that prioritize flexibility, maintainability, and professional development practices. There are…
New data provided to Search Engine Journal shows that the sites Google is ranking in AI Overviews varies by time and industry, offering an explanation of volatility in AIO rankings. The new research shows what industries are most impacted and may provide a clue as to way. AIO Presence Varies Over Time and By Industry.…
Google is introducing new features that streamline removing personal information from search results. These updates include: A redesigned “Results about you” hub A simplified removal request process An option to refresh outdated search results. Redesigned “Results About You” Page Google has updated its Results About You tool. Now, it proactively searches for personal information and…
Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the research on AI chatbots and their potential impact on customer acquisition and purchase decisions. Image Credit: Lyna ™ I’ve analyzed 14 studies and research papers to answer five key questions: How valuable is AI chatbot…
New research on AI Overviews and organic search results presents a fresh view on how AIO is evolving and suggests how to consider it for purposes of SEO. Among the findings: Their research showed that the AIO they were tracking showed more volatility than the organic search results, that they were changing at a faster…
It seems like everything you see online these days is a recession indicator. A new White Chicks movie? An addition to the Scary Movie franchise? Blondes going brunette? Screenshots with “fail” stamped on top? According to the internet, these are all recession indicators. But are we actually in a recession? And can an increase in…
A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI) for both short-term and long-term sales. The analysis (PDF link) focused on 15 brands in Norway, Denmark, Sweden, and Finland and compared TikTok’s performance with other media channels. Dentsu found: “With a short-term ROI of…