Remi Cruz Parsons says longevity online comes down to one thing

Remi Cruz Parsons has spent more than a decade inviting viewers into her life. What began with room makeovers and lifestyle vlogs has evolved into a deeply loyal audience of millions that has followed her through every era, from YouTube uploads filmed in her parents’ house to podcasts, live tours, and now, her first cookbook.…

From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About

Ask any PPC professional what career shape they are working toward, and most will say T-shaped. One deep specialism, broad supporting knowledge across adjacent areas. It became the dominant career framework in marketing over the last decade, and for good reason. In a world where platforms were simpler and clients valued versatility, the T-shaped practitioner…

ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal

This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own.  Everyone assumes Googlebot is the dominant crawler hitting their website. That assumption is now wrong. We analyzed 24,411,048 proxy requests across 78,000+ pages on 69 customer websites on Alli AI’s crawler enablement platform over a 55-day period (January…

Watch a jar of Nutella make space history alongside Artemis II astronauts

As NASA’s Artemis II crew made history today by traveling farther from Earth than any humans ever have, another unexpected passenger quietly drifted into frame: a jar of Nutella. During NASA’s livestream of the mission, the hazelnut spread could be seen floating around the Orion spacecraft cabin just minutes before Commander Reid Wiseman, Pilot Victor…

Going viral from space: NASAs tech-savvy Artemis II crew

For the first time in decades, astronauts are heading back toward the moon. And for the first time ever, they are doing it with their iPhones. NASA’s Artemis II crew — Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Mission Specialist Jeremy Hansen — are not only documenting one of the most…