We have been testing Google’s newest “Ask For Me” Search Lab test. It is quick, easy, and impressive technology to request local quotes, but it is not at all clear that it is good for small businesses. At the end of January, Rose Yao, a product lead at Google, announced a new Search Lab test (“Ask…
Paywalled subreddits are coming this year, confirmed by Reddit CEO Steve Huffman. In a prerecorded video AMA (Ask Me Anything) on Friday answering redditors’ questions about the company’s Q4 2024 earnings, Reddit executives shared some more information about its plans to monetize the social media forum. Reddit Back in August 2024, Huffman hinted that paywalled…
Travelers today can effortlessly browse through countless vacation rental options with only a few clicks. With so much competition, a strong online presence is critical to success in the vacation rental space. With competition from large players like VRBO, Airbnb, and Booking.com, small local vendors can not solely rely on word-of-mouth or local listings. You…
It’s February 14, 2025. You know what that means? Yes, Happy Valentine’s Day, but there’s also something else worth remembering today. YouTube has officially turned 20 years old. That’s right, the internet’s biggest video platform as well as one of the most trafficked websites in the world, was founded on Feb. 14, 2005. At least,…
Google’s John Mueller explained why Google Search Console sometimes shows URLs with hashtags in performance reports and clarified that there’s no need to be concerned that that the wrong URLs are being indexed. URLs With #Anchor Hashtags What John Mueller discussed in the Bluesky post is URLs with hashtags that look like this: https:example.com/example-url/#:~:text= URLs…
Generation Z (born between 1997 and 2012) uses the internet to self-diagnose their own mental health conditions, but not in the ways one might reflexively (or judgmentally) assume. A new survey and report from the Made of Millions Foundation, a nonprofit mental health advocacy organization, found that only a small fraction of Gen Z youth…
Parents and educators have a new tool in the fight against online exploitation. Meta announced Tuesday the launch of curriculum designed to help middle schoolers spot and avoid online exploitation, including a technique commonly known as sextortion. Victims of such exploitation often believe they are messaging with another teen and eventually share a graphic or…
In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads. By stacking multiple audience signals like remarketing lists, in-market segments, and more, you can deliver highly relevant ads and zero in on…
If you’ve already walked a long mile in your local SEO shoes, chances are you have plenty of lived experiences that allow you to predict some of the responses to large-scale local business review surveys. It’s affirming to see, for example, that 85% of our respondents place a degree of trust in local business reviews,…
Google’s search algorithms are showing multiple languages in the sitelinks for Google Search Console. Regardless of whether this is new or not, it may give an idea of how the underlying algorithm evaluates a website for sitelinks. Sitelinks Are Supposed To Be Helpful Sitelinks is a Google Search feature that shows links to different areas…