Google Ads is removing campaign-level language targeting settings from Search campaigns and Search inventory within Performance Max. The change, rolling out in late September, shifts more responsibility for language matching to Google’s automated signals. For advertisers, that raises questions about how multilingual campaigns will work, what happens to existing campaign structures, and where language targeting…
Instagram has a new logo. Well, sort of. The familiar gradient camera icon on your phone isn’t going anywhere. Instead, Instagram has redesigned the handwritten wordmark that appears at the top of the app, giving it its first update in a decade. View this post on Instagram “The wordmark at the top of the app…
Instagram has a new logo. Well, sort of. The familiar gradient camera icon on your phone isn’t going anywhere. Instead, Instagram has redesigned the handwritten wordmark that appears at the top of the app, giving it its first update in a decade. View this post on Instagram “The wordmark at the top of the app…
Over three weeks in July, I ran a survey asking people who work on AI search visibility what they think of the platforms built to measure it. 163 responses. This is a self-selected sample recruited through my own network and its re-shares (as well as paid ads on LinkedIn and X), so it describes engaged…
Your brand can hold the number one ranking and still go unnamed when a buyer asks AI for a recommendation. What we’re seeing is the answer cites two or three brands and skips the rest, which could unfortunately be yours. Freshpet had the same challenge, and on August 20, the team that did it walks…
For the first time in 27 years, the people of mainland Europe were able to watch the moon pass perfectly in front of the sun and blot out its earthbound rays. That means members of Gen Alpha, and many young Gen Z space enthusiasts, just experienced their very first total solar eclipse. SEE ALSO: Made…
Google’s upcoming Smart Bidding change has sparked plenty of discussion across the PPC industry, but its impact may be more limited than some of the online reaction suggests. Beginning August 17, budget-limited campaigns using Target CPA or Target ROAS will optimize more closely toward their stated bidding target. Google also introduced a Bid Target Adjustment…
YouTube has announced updates to the YouTube Partner Program, starting February 1, 2027. New creators will need twice the current watch hours or Shorts views to earn revenue from ads and Premium. But channels already in the program will keep their YPP status under the new entry rule. Additionally, YouTube’s help pages list a few…
Since Elon Musk‘s takeover of the former Twitter, now known as X, there have been plenty of criticism leveled against the platform and the changes Musk instituted. Regardless of one’s political background or general feelings on Musk, one of the main unanimous complaints has been the overall diminishing quality of content of the social media…
Google is adding a new Ask Advisor benchmarking feature that compares your Google Analytics campaign performance with anonymized averages from similar businesses. Josh Moser, Senior Director of Product Management, shared the news in a blog post, highlighting it as one of the updates across Google Ads and Google Analytics. This new benchmarking feature runs through…