SEO for Paws, is a live-streamed fundraiser and the passion of Anton Shulke, an expert at organizing events, to help a charity close to his heart. The next SEO For Paws will be held on March 27, 2025. The live stream features a stellar speaker list that includes some of the industry’s best SEO professionals…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after the launch of AI Answers in the search results, we have enough data to show that the net impact on the open web is as…
In a world of billionare-owned social media, Bluesky CEO Jay Graber wants to send a clear message. Decentralized open-source platforms, like the one she runs, prioritize user control over corporate interests. And what better way to say that than with a T-shirt that calls out Facebook founder Mark Zuckerberg? Speaking at SXSW 2025, Graber wore…
A new bill filed in the North Carolina House of Representatives aims to ban children under 14 from social media and age-verify some sites — but not like other age-verification laws. HB 301, called the Social Media Protections for Minors Act, was introduced last Wednesday and passed its first reading, according to North Carolina station…
PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data discrepancies, cumbersome analysis, and the time required to share understandable, jargon-free reports with different stakeholders. Fortunately, AI is turning these obstacles into opportunities by filling…
Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. The feature was introduced late last year and converted certain website text into Google Search links without publisher consent. Recent updates confirm that it’s no longer supported. Short-Lived & Controversial The Page Annotations feature was first announced…
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your landing page is optimized for conversions? Landing pages can make or break your conversions. A well-designed landing page doesn’t just look good;…
A new immigration policy could mandate prospective citizens give up their social media profiles for review, adding to President Donald Trump’s push for stronger border policy and a bottleneck on legal migrant entry. U.S. Citizenship and Immigration Services (USCIS) has opened a 60-day comment period on the proposed change, which would add a request for…
Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value for money? This article explores how Google Search can still provide value for money for lower-budget accounts and where to allocate the budget if Google…
Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI…