Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their…
Long before social media feeds or targeted ads, my mother used to say that life tends to show you the thing you’re looking for. Or the thing you’re afraid of. Or the thing you keep insisting you don’t want. If you were trying to get pregnant, suddenly everyone around you was pregnant. If you wanted…
Attorney General Pam Bondi announced Thursday that several organizers of a recent anti-ICE protest at a Minnesota church had been arrested. Soon after, The White House X account shared an image of one of the protesters, attorney and activist Nekima Levy Armstrong, being led away by law enforcement officers with tears streaming down her face.…
Google is rolling out Personal Intelligence, a feature that connects Gmail and Google Photos to AI Mode in Search, delivering personalized responses based on users’ own data. The feature, announced in a blog post by Robby Stein, VP of Product at Google Search, is available to Google AI Pro and AI Ultra subscribers who opt…
A quick note up front, so we start on the right foot. The research I’m about to reference is not mine. I did not run these experiments. I’m not affiliated with the authors. I’m not here to “endorse” a camp, pick a side, or crown a winner. What I am going to endorse, loudly and…
Across Instagram and TikTok, influencers and would-be content creators are churning out low-effort prank and pickup artist videos using the discreet recording features of Meta Ray-Bans and other smart glasses. Many of these clips cross from cringe into outright troubling, with creators harassing women, service workers, and the homeless. In some videos, creators pretend to…
Netflix is planning to redesign its mobile app (again) amid changing priorities for the streaming giant. And you should expect — like lots of other apps — a shift toward TikTok-style vertical video. Netflix indicated its plans during an earnings call this week. Netflix co-CEO Greg Peters noted in the call that the planned mobile…
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched your best-selling product devour your entire ad budget while dozens of promising SKUs sit in the dark, you’re not alone. Google’s Performance Max (PMax) campaigns have transformed ecommerce advertising since launching in 2021. For many…
SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites, or its growth nowhere near reflects growth rates of 2019-2022, but demos and pipeline are up for brands that shifted from chasing clicks to building authority. What you’ll get in today’s memo: Why traffic and…
TL;DR To generate the most value from Discover, view it through an entity-focused lens. People, places, organisations, teams, et al. Your best chance of success in Discover with an individual article is to make sure it outperforms its expected performance early. So share, share, share. Then analyze the type of content you create. What makes…