For U.S. teens who use TikTok, Instagram, and Snapchat, one of the apps stands out as more of a distraction than the others, according to a new survey from Pew Research Center. More than a quarter of teens shared that they spend too much time on TikTok, while more than a third said the app…
Last year, after spending a few days at a work summit in Austria, I asked Perplexity for the latest news related to SEO and AI search. It responded with details about a supposed “September 2025 ‘Perspective’ Core Algorithm Update” that Google had just rolled out, emphasizing “deeper expertise” and “completion of the user journey.” It…
Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically upgrade to AI Max. While advertisers have speculated about this change for months, the…
Google updated their report-a-spam documentation to reflect that the feature may now be used to initiate manual actions against websites that are found to be spamming. This is a change in policy that gives SEOs the opportunity to now have their spam reports potentially go into the queue for a manual action. Change In Spam…
It works, until it doesn’t. The Chase Imagine you’re a news publisher. Your journalism is good, you write original stories, and your website is relatively popular within your editorial niche. Revenue is earned primarily via advertising. Google search is your biggest source of visitors. Management demands growth, and elevates traffic to the throne of all…
Ask ChatGPT or Claude to recommend a product in your market. If your brand does not appear, you have a problem that no amount of keyword optimization will fix. Most SEO professionals, when faced with this, immediately think about content. More pages, more keywords, better on-page signals. But the reason your brand is absent from…
Justin Bieber did not spend his Coachella headlining set pretending the past was behind him. Instead, he opened a laptop, pulled up YouTube, and sang directly to it. Midway through his 90-minute set on Saturday, the Day Two headliner began streaming old clips of himself performing snippets of songs like “Baby,” “Favorite Girl,” “Never Say…
Some things can feel so specific, so perfectly engineered in a lab to appeal directly to me. Today, that thing is the members of BTS singing “Butter-Fly” by Kōji Wada, the iconic opening theme to Digimon Adventure, during an appearance on Hot Ones. The members approached the hot wings challenge with wildly different strategies. V…
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. Improving search visibility across traditional and AI search requires evolving our methods and updating how teams work together to improve outcomes. Content teams and SEO teams have always needed each other. But with AI search raising the bar on…
I’ve been putting this one off. Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the SEO industry for as long as I’ve worked in it. The shiny new object arrives, the FOMO kicks in, the conference decks update, and an…