If you’ve already walked a long mile in your local SEO shoes, chances are you have plenty of lived experiences that allow you to predict some of the responses to large-scale local business review surveys. It’s affirming to see, for example, that 85% of our respondents place a degree of trust in local business reviews,…
Google’s search algorithms are showing multiple languages in the sitelinks for Google Search Console. Regardless of whether this is new or not, it may give an idea of how the underlying algorithm evaluates a website for sitelinks. Sitelinks Are Supposed To Be Helpful Sitelinks is a Google Search feature that shows links to different areas…
Duolingo, the language-learning app, killed off its owl mascot named Duo on Tuesday in what is assuredly some kind of publicity stunt. In fact, here were are writing about it. So, well played, Duolingo. Duolingo posted the news on social media. “It is with heavy hearts that we inform you that Duo, formally known as…
I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that ChatGPT or Perplexity users go through evaluation and exploration cycles (remember the Messy Middle) faster and are closer to a purchase intent when they click on an outgoing link.* But I couldn’t prove it at…
What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself. The problem is, it’s time-consuming to sort valuable advice from all the misinformation on forums and social media about how to optimize XML sitemaps So,…
Travis Kelce and the Kansas City Chiefs are gunning for a three-peat at the Super Bowl, this time facing off against the Philadelphia Eagles. But before any cleats hit the field, there’s the all-important pregame fashion spectacle. Saquon Barkley, as always, delivered — effortlessly sleek, the man does not miss. Kelce, on the other hand?…
Kendrick Lamar is about to take the stage for the Super Bowl Halftime Show in New Orleans, and naturally, the internet is deep in its favorite pastime: unhinged speculation. Will there be another seismic shift in the Kendrick-Drake saga, fresh off the Grammys where “Not Like Us” — a diss track turned song of the…
Matt Mullenweg, co-creator of WordPress, posted a statement on X (formerly Twitter) announcing that Joost de Valk was no longer speaking at WordCamp Asia and was persona non grata for having “stabbed” him when he was vulnerable and betraying his confidence. Mullenweg cited statements by de Valk to prove his point, but those statements were…
Marko Elez, a 25-year-old engineer, is the first of Elon Musk’s DOGE crew to lose their job. Elez resigned from his post at Musk’s Department of Government Efficiency, better known as DOGE, on Thursday after the Wall Street Journal uncovered that Elez had published racist statements on an anonymous account that once bore his name. …
President Donald Trump boasted that he would save the popular social media platform TikTok from a ban in the U.S. And that still could happen. However, according to those close to the talks, negotiations between the U.S. and TikTok’s parent company, the China-based ByteDance, have stalled. In a new report from the Washington Post, sources…