YouTube is rolling out an update to YouTube Analytics (YTA) that makes it easier to see how content is consumed by device type. The change displays device data more prominently in the Audience tab on desktop and mobile versions and can help you better understand and adapt to changing viewer habits. Screenshot from: YouTube.com/CreatorInsider, February…
As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the event-based data that GA4 collects. But we should use other tools and techniques to independently verify our analysis and interpretation of this data.…
Understanding search engine results pages (SERPs) is critical for anyone serious about increasing their website’s visibility. Search engines use SERPs to display results for user queries, and the primary goal for SERP analysis is understanding why certain pages earn top rankings and what elements contribute to their success. Analyzing these pages can unlock valuable insights…
This is my official eulogy for the SEO keyword, which died many years ago, but no one has noticed. As a result, many marketing teams make sub-par decisions, and decision-makers lose trust in SEO as a channel. Just look at the recent “SEO is dead” reactions to HubSpot’s traffic decline. Google Enforces JavaScript For Crawling…
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Struggling to adapt your SEO strategy to ever-changing AI-driven SERPs? Have the most recent Google updates left your rank-tracking methods outdated? What happens when you can no longer deliver key information on traffic sources? Generative AI (GenAI) technologies…
Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries. The changes suggest growing confidence in AI for search, with indications that Google is relying on authoritativeness and greater precision in context awareness for matching…
Elementor released a free to use standalone AI app called Site Planner that enables users to create a website in a step by step process beginning with the most general concept of the site and ending with a complete website design down to the individual page elements. I gave it a try and was stunned…
Meta CEO Mark Zuckerberg finally addressed his employees’ concerns around recent changes within the company. Zuckerberg on Thursday discussed a range of issues during a meeting, most noticeably the dismantling of Meta’s fact-checking policies and diversity programs. Zuckerberg made it clear that the company was abandoning both in order to curry favor with the Trump…
You.com AI Assistant and Search announced the deployment of the new open-source DeepSeek AI model, joining advanced models from Anthropic, Meta, Grok, and OpenAI. DeepSeek-R1 is safely hosted on U.S. servers, ensuring that no user data is sent overseas. DeepSeek-R1 DeepSeek-R1 is a new reasoning model developed in China that has shaken up the AI…
When I called Gabriela Nguyen, the 23-year-old founder of APPstinent, she picked up on her Cat S22 flip phone. Technically, because it runs the stripped-down operating system Android Go, you could consider it a rugged smartphone. But because of its style, size, and configuration, Nguyen can’t easily or enjoyably spend the day using social media…