Typically, after a presidential election in the U.S., search queries about leaving the country spike as supporters of the losing candidate consider what to do next. While physically moving out of the country may be a bit complicated, finding a new social media home is a much simpler task. And it appears that hundreds of…
Google sent out an update to its Customer Match policy to advertisers yesterday, going into effect in January 2025. Customer Match allows advertisers to use their first-party data to reach people across many different campaign types, making it one of the most valuable features available for brands. The new policy change introduces new standards designed…
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about how much you spend. It’s about how strategically you use those resources to grow your business. For small to medium-sized businesses…
Automattic’s WP Engine Tracker website was temporarily blocked by Cloudflare over the weekend as a suspected phishing site, sparking cheers from members of the WordPress subreddit. Meanwhile, someone registered the typosquatting domain WPEngineTracker.com to protest against Matt Mullenweg. Automattic, presumably under the direction of Matt Mullenweg, recently created a website called WP Engine Tracker on…
You open up Instagram on your smartphone and immediately see an intriguing video on your feed. Suddenly, before you can even dive into the clip, the feed refreshes, and the video is gone. SEE ALSO: Instagram reveals why some videos are lower quality than others It seems like something like that would be a glitch,…
Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping queries is stabilizing, with AIO rankings increasingly matching sites typically ranked in organic search. Arguably the most important change is…
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate, well, everything. Nofollow basically tells Google (or any other search engine that supports this attribute) not to…
Australia is set to ban social media for kids under 16, in a stated attempt to minimise “harms that are being caused to young people” through the platforms. Prime Minister Anthony Albanese announced the measures on Thursday, after a decision by his government on Monday. “Social media is doing harm to our kids and I’m…
Automattic appears to have created a site that draws attention to the number of customers that have left WP Engine for another web host. The site includes a searchable database of websites hosted on WP Engine that can also be downloaded as a CSV spreadsheet. The name of the website is WP Engine Tracker, it…
Influencers run marathons. Or maybe marathon runners become influencers? It’s a chicken and the egg kind of question, but it’s a scenario that has been a constant since the dawn of running culture online — especially on TikTok — and one that has only picked up since the pandemic. This is normally not a problem…