We tend to craft budgets based on major objectives and real-world business timing. This makes sense, as our real-world priorities should influence where we put our marketing dollars and at what velocity. However, many don’t take the ad platform mechanics into consideration when setting initial, growth, and lower priority budgets. This can mean successful campaigns…
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive Lists and if the user scrolls down far enough they will eventually find links to human created content. This new…
WP Engine escalated its Federal complaint by citing Automattic’s publication of the WP Engine Tracker website as evidence of intent to harm WP Engine and exposing customers to potential cybercrimes. The updated complaint incorporates recent actions by Mullenweg to further strengthen their case. A spokesperson for WP Engine issued a statement to Search Engine Journal…
Link building is a complicated art form with many different tactics and approaches. Despite being one of the most mature processes in SEO, there’s still much disagreement about what makes a “bad” or “good” link building strategy, including effectiveness vs. risk, and what tactics Google can detect or punish a website for. This post will…
By now, you’ve probably heard about users fleeing Elon Musk’s X. Yes, there have been a few other moments over the years since Musk acquired then-Twitter when users decided to leave — there was even at least one attempt to create an alternative Twitter before ownership by Musk was even seen as a possibility. But…
The Onion has purchased Infowars, the infamous rightwing conspiracy theory hub helmed by Alex Jones. And not, this is not a joke — well, for the most part. Yes, the satirical publication has actually purchased Infowars. From there, its plan involves turning the rightwing site into one big joke. The Onion bid on InfoWars in…
To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users useful results. To this end, Google also makes available Google Search Essentials, so everyone from web developers to SEO professionals knows the rules of the game. Of course, there are plenty of people who…
Elon Musk has certainly emerged victorious this past week, post-election. However, Musk and his social media platform X are not exactly winning on the mobile app charts. X competitors Bluesky and Threads are surging in popularity on Apple’s App Store in the week following the election. SEE ALSO: Stephen King responds to rumor that Elon…
“I’m as mad as hell, and I’m not going to take it any more.” That’s the apparently immortal line from Network, Paddy Chayefsky’s acerbic Oscar-winning masterpiece from 1976. Deranged newsreader Howard Beale (played by Peter Finch in the movie, and Bryan Cranston in a theater version) urges his audience to scream it out of their…
SE Ranking sponsored this post. The opinions expressed in this article are the sponsor’s own. Wondering how AI is affecting your traffic? Want to learn how to get into the AI Overview at the top of SERPs? Miss the days when you could appear as the top result on a SERP? It’s possible to relive…