Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t…
Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with much-needed visibility into how their campaigns perform across different Google surfaces. These updates include new channel-level reporting, full search terms data, and expanded asset performance metrics. The goal? It’s aimed at…
Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals that apply to traditional search engines work exactly the same for AI search optimization. His post quickly received dozens of comments and more than a hundred likes, indicating that he’s not the only one who…
X’s user base in the European Union is now officially lower than it was prior to Elon Musk’s acquisition of the company. And that’s according to a new report from Elon Musk’s X (formerly Twitter, but you knew that). The social media platform now has a total of 94.8 million monthly active users in the…
Congress has passed a bill that forces tech companies to take action against certain deepfakes and revenge porn posted on their platforms. In a 409-2 vote on Monday, the U.S. House of Representatives passed the “Take It Down” Act, which has received bipartisan support. The bill also received vocal support from celebrities and First Lady…
In this edition of Ask An SEO, a marketing leader reaches out with a question: My company put pressure on me to deliver results of more traffic to our product pages. How can I try to convince the CMO that we should invest more in brand building that will most likely reduce traffic? There’s so…
Threads, Meta’s alternative to X, formerly Twitter, had almost everything it needed to succeed. It’s backed by one of the biggest of the Big Tech companies. It’s directly integrated with Instagram, the mega popular photo sharing app. With all its powers combined, Threads was able to grow to 100 million users in just 5 days.…
In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome by 2022 was reversed in July 2024, allowing their continued use. This reversal has implications for data clean rooms, which were poised to become essential…
Students won’t be using Pinterest during class — or, at least, they will be heavily discouraged from doing so. The social media app is experimenting with a prompt that will encourage American and Canadian users between the ages of 13 (the minimum age for account holders) and 17 to close the app and pause notifications…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Is doing SEO enough for an AI chatbot visibility? The industry is divided down the middle: Half believe that optimization for large language models (LLMs) requires new strategies, while the other half insists good SEO already handles it. This division has spawned new…