Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting schedule aligned with your company’s marketing objectives for optimal results. Our content plan is designed to support this process. But, what exactly does a content plan need?…
Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news? Setting up the Google Tag for conversion tracking is easier than it used to be, giving advertisers multiple installation options to fit…
HubSpot has introduced over 200 product updates and features as part of its Spring 2025 Spotlight release. The updates include expanded AI functionality across the platform, enhancements to Marketing Hub Enterprise, and the launch of new AI-powered Workspaces designed to streamline collaboration across marketing, sales, and support teams. Let’s be honest: marketing and sales teams…
The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI models has dropped from $20.00 to just $0.07 per million tokens. According to Stanford HAI’s AI Index Report, that’s a 280-fold reduction in less than two years. This massive cost drop is changing the pricing of AI…
Adding to growing fears of digital surveillance under the Trump administration, the U.S. Citizenship and Immigration Services (USCIS) announced today that it will begin screening immigrants’ social media accounts in an effort to uncover “antisemitic activity,” the department explained. The department will be on the hunt for content that appears to be “endorsing, espousing, promoting,…
Market analysts braced for a potential repeat of “Black Monday” over the weekend — a crash of such magnitude it was being compared to the infamous 1987 global financial meltdown. While President Trump’s tariffs continued to weigh on the stock market, a full-blown crash never materialized. Interestingly, one key factor in averting disaster may have…
I’m a firm believer that the internet runs on two things: catchy beats and weird little guys. This week’s weird little guy? A French fish with arms, legs, and undeniable star power. Le Poisson Steve, a chiptune earworm by French musician Tomo, found its way into virality through an animated clip by illustrator Vigz. The…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! There is something ironic about trying to make AI content more human. But there’s also something exciting about it because our work as writers and content creators changes fundamentally. This shift reminds me of my time as a DJ – many moons ago.…
Chrome has added new DevTools features that help developers test website performance based on real-world data. Available in Chrome 134, these tools include CPU throttling calibration and other improvements that help bridge the gap between development environments and actual experiences. How This Helps Developers build websites on powerful desktop computers. However, many users visit these…
Fans of Apple TV+’s Severance got an unexpected dose of corporate surrealism this weekend, as the Bell Works building in Holmdel, New Jersey — the same location used for Lumon Industries in the series — was reactivated for a limited-time immersive event. SEE ALSO: I went to the ‘Severance’ pop-up in Grand Central. It was…