A Guide To Enterprise SEO Strategy For SaaS Brands

The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications decreases as user volume increases, SaaS brands must focus on rapid subscriber growth to stay competitive and bring costs down. Many CMOs default to paid…

Measuring PPC Performance In The Luxury Fashion Space

When it comes to luxury fashion, the likes of Louis Vuitton, Chanel, and Gucci are among the most well-known, and rightfully so. These three alone are valued at over $87 billion. Over the last decade and a half, I have had the opportunity to work extensively within this market. Managing PPC in this space is…

Why do we become obsessed with our partners exes?

One evening, Holly,* then 22, was sitting on the sofa with her boyfriend, Harvey, 22, in his family home, when he mentioned that his ex, Harmony, had an OnlyFans account. Holly joked that she was going to subscribe to Harmony’s page, and they both laughed.  Holly, however, wasn’t joking. Back home, she found Harmony’s page…

What Content Works Well In LLMs? via @sejournal, @Kevin_Indig

Over the last 12 months, we filled significant gaps in our understanding of AI Chatbots like ChatGPT & Co. We know: Adoption is growing rapidly. AI chatbots send more referrals to websites over time. Referral traffic from AI chatbots has a higher quality than that from Google. You can read all about it in the…

Google’s Muller Cautions SEO Pros On Changing Business Needs via @sejournal, @MattGSouthern

John Mueller, a Google Search Advocate, suggests that SEO professionals should reconsider how their work fits into the modern web stack. He references a “vibes-based” visualization highlighting how developers’ focus areas have shifted. Mueller notes a disconnect between what industry pros pay attention to (such as JavaScript frameworks, performance optimizations, or new AI-driven tech) and…

Bluesky sells out of Zuckerberg-trolling shirt almost immediately

It was the T-shirt heard around the World Wide Web. Bluesky CEO Jay Graber made headlines this week for taking the stage at Austin’s SXSW wearing an oversized black tee. But it wasn’t just any Hanes or Uniqlo basic: The shirt was screenprinted with the phrase “Mundus sine caesaribus,” which is Latin for “a world…