Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the research on AI chatbots and their potential impact on customer acquisition and purchase decisions. Image Credit: Lyna ™ I’ve analyzed 14 studies and research papers to answer five key questions: How valuable is AI chatbot…
New research on AI Overviews and organic search results presents a fresh view on how AIO is evolving and suggests how to consider it for purposes of SEO. Among the findings: Their research showed that the AIO they were tracking showed more volatility than the organic search results, that they were changing at a faster…
It seems like everything you see online these days is a recession indicator. A new White Chicks movie? An addition to the Scary Movie franchise? Blondes going brunette? Screenshots with “fail” stamped on top? According to the internet, these are all recession indicators. But are we actually in a recession? And can an increase in…
A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI) for both short-term and long-term sales. The analysis (PDF link) focused on 15 brands in Norway, Denmark, Sweden, and Finland and compared TikTok’s performance with other media channels. Dentsu found: “With a short-term ROI of…
Last week, the Federal Trade Commission (FTC) launched a request for information from members of the public whose ability to post or be seen on tech platforms has been limited by said platforms — aka, those who are shadowbanned. Shadowbanning may refer to different things, but usually, it refers to a user’s posts or account…
Google Shopping is a Google Ads product that allows advertisers to serve feed-based ads on the search engine results page (SERPs). The auction for Shopping Ads works in a similar way to Google Text Ads, in the sense that the auction is query-based. However, Google Shopping does not target keywords and uses the feed (and…
Google Ads just rolled out an update to Responsive Search Ads (RSAs), and while it may not seem groundbreaking at first glance, it could have a noticeable impact on how advertisers optimize their campaigns. This update focuses on how Google assembles ad assets, giving marketers more control over messaging while still leveraging AI-driven automation. If…
Elon Musk may be the biggest beneficiary of Donald Trump’s re-election, surpassing even Trump himself. According to a new report from Bloomberg, Musk’s social media platform X is currently looking to raise money from investors at a valuation of $44 billion. If that number sounds familiar, it’s because that’s precisely what Musk paid for the…
Google is expanding ‘Circle to Search’ to iPhones, allowing users to search for anything on their screens. Google isn’t calling it by that name, though, because you can use “whatever gesture comes naturally.” If you’ve seen how it works on Android, it essentially does the same thing on iPhones. The big difference is you can…
Keeping pace with AI is exhausting and overwhelming – and so important. To quench my own curiosity and make life easier for you, I’ve spent hours reading 19 original analyses of AI Overviews (AIOs). I’ve summarized them and synthesized the insights into five key questions: How often does Google show AI Overviews? What triggers AI…