Parents and educators have a new tool in the fight against online exploitation. Meta announced Tuesday the launch of curriculum designed to help middle schoolers spot and avoid online exploitation, including a technique commonly known as sextortion. Victims of such exploitation often believe they are messaging with another teen and eventually share a graphic or…
In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads. By stacking multiple audience signals like remarketing lists, in-market segments, and more, you can deliver highly relevant ads and zero in on…
If you’ve already walked a long mile in your local SEO shoes, chances are you have plenty of lived experiences that allow you to predict some of the responses to large-scale local business review surveys. It’s affirming to see, for example, that 85% of our respondents place a degree of trust in local business reviews,…
Google’s search algorithms are showing multiple languages in the sitelinks for Google Search Console. Regardless of whether this is new or not, it may give an idea of how the underlying algorithm evaluates a website for sitelinks. Sitelinks Are Supposed To Be Helpful Sitelinks is a Google Search feature that shows links to different areas…
Duolingo, the language-learning app, killed off its owl mascot named Duo on Tuesday in what is assuredly some kind of publicity stunt. In fact, here were are writing about it. So, well played, Duolingo. Duolingo posted the news on social media. “It is with heavy hearts that we inform you that Duo, formally known as…
I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that ChatGPT or Perplexity users go through evaluation and exploration cycles (remember the Messy Middle) faster and are closer to a purchase intent when they click on an outgoing link.* But I couldn’t prove it at…
What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself. The problem is, it’s time-consuming to sort valuable advice from all the misinformation on forums and social media about how to optimize XML sitemaps So,…
Travis Kelce and the Kansas City Chiefs are gunning for a three-peat at the Super Bowl, this time facing off against the Philadelphia Eagles. But before any cleats hit the field, there’s the all-important pregame fashion spectacle. Saquon Barkley, as always, delivered — effortlessly sleek, the man does not miss. Kelce, on the other hand?…
Kendrick Lamar is about to take the stage for the Super Bowl Halftime Show in New Orleans, and naturally, the internet is deep in its favorite pastime: unhinged speculation. Will there be another seismic shift in the Kendrick-Drake saga, fresh off the Grammys where “Not Like Us” — a diss track turned song of the…
Matt Mullenweg, co-creator of WordPress, posted a statement on X (formerly Twitter) announcing that Joost de Valk was no longer speaking at WordCamp Asia and was persona non grata for having “stabbed” him when he was vulnerable and betraying his confidence. Mullenweg cited statements by de Valk to prove his point, but those statements were…