Keeping pace with AI is exhausting and overwhelming – and so important. To quench my own curiosity and make life easier for you, I’ve spent hours reading 19 original analyses of AI Overviews (AIOs). I’ve summarized them and synthesized the insights into five key questions: How often does Google show AI Overviews? What triggers AI…
Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers are now falling behind in significance when examining success. Connection is key. If you’re not primarily focused on engaging with your target…
Did you notice what looks like a dislike button next to comments on your Instagram account? You’re not the only one, but you are one of a select few. Instagram is testing a new feature that would allow users to downrank comments that they don’t like, be it because they’re negative, harmful, or maybe just…
Scams on Zelle, the digital payments app, have apparently gotten so widespread that Chase Bank is moving to block users from sending payments to social media contacts. Chase updated its user policy, indicating it may block these sorts of payments. It read, in part: “To help protect you from fraud and scams, the Zelle Service…
We have been testing Google’s newest “Ask For Me” Search Lab test. It is quick, easy, and impressive technology to request local quotes, but it is not at all clear that it is good for small businesses. At the end of January, Rose Yao, a product lead at Google, announced a new Search Lab test (“Ask…
Paywalled subreddits are coming this year, confirmed by Reddit CEO Steve Huffman. In a prerecorded video AMA (Ask Me Anything) on Friday answering redditors’ questions about the company’s Q4 2024 earnings, Reddit executives shared some more information about its plans to monetize the social media forum. Reddit Back in August 2024, Huffman hinted that paywalled…
Travelers today can effortlessly browse through countless vacation rental options with only a few clicks. With so much competition, a strong online presence is critical to success in the vacation rental space. With competition from large players like VRBO, Airbnb, and Booking.com, small local vendors can not solely rely on word-of-mouth or local listings. You…
It’s February 14, 2025. You know what that means? Yes, Happy Valentine’s Day, but there’s also something else worth remembering today. YouTube has officially turned 20 years old. That’s right, the internet’s biggest video platform as well as one of the most trafficked websites in the world, was founded on Feb. 14, 2005. At least,…
Google’s John Mueller explained why Google Search Console sometimes shows URLs with hashtags in performance reports and clarified that there’s no need to be concerned that that the wrong URLs are being indexed. URLs With #Anchor Hashtags What John Mueller discussed in the Bluesky post is URLs with hashtags that look like this: https:example.com/example-url/#:~:text= URLs…
Generation Z (born between 1997 and 2012) uses the internet to self-diagnose their own mental health conditions, but not in the ways one might reflexively (or judgmentally) assume. A new survey and report from the Made of Millions Foundation, a nonprofit mental health advocacy organization, found that only a small fraction of Gen Z youth…