AI assistants have been pitched as a solution to overflowing inboxes, messy calendars, and trips that still need booking. But what happens when the task being outsourced is remembering your anniversary? The startup Orchid introduced its personal assistant with a now-viral cinematic video, posted to X July 28, following a woman whose partner has forgotten…
If entity mapping feels familiar, that is because you already ran this play. It is the knowledge graph conversation you were having in 2021, wearing a 2026 outfit. The vocabulary migrated almost intact: entities, not strings; disambiguation; sameAs; relationships between nodes; feed the structure; and the machine understands you. Pull a client deck from four…
TL;DR AI search reshaped how people discover and evaluate brands in 2025. Visibility now depends on freshness, off-site credibility, content clarity and how clearly content can be interpreted inside answers—not just how it ranks. Brand visibility is in a constant state of fluctuation. Only 30% of brands stay visible from one answer to the next,…
Before hockey romance gave us Shane and Ilya, anime gave us Yuri and Victor. For months in 2016, it felt nearly impossible to open Tumblr without seeing the pair somewhere on your dashboard. Now, a decade after Yuri!!! on Ice first captivated fans around the world, Crunchyroll is marking the anime’s 10th anniversary by streaming…
Kevin Indig just settled an argument that’s been running in half-finished form since AI Overviews launched. Does topical authority that rewards brands for going deep on a subject instead of wide, actually carry over into AI search? Or is ChatGPT enough of a blank slate that a generalist brand can walk in and grab a…
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. When we ask an AI platform to describe a brand, it almost always knows the answer. But when a buyer asks that same platform which brand to consider, it draws on only a small fraction of the brands it…
When Avatar: The Last Airbender premiered on Nickelodeon in 2005, no one could have predicted that nearly two decades later, one of its characters would still be one of the internet’s favorite fictional boyfriends. Yet here we are. Since Avatar Aang: The Last Airbender arrived on Paramount+ and in select theaters, my TikTok algorithm has…
Women receive no shortage of safety advice. Cover your drink. Share your location. Avoid walking at night alone. Text when you get home. Here is one they may not hear every day: If you think someone wearing smart glasses is secretly recording you, start playing a Disney song. The advice has begun circulating on LinkedIn,…
Elon Musk has just taken one more step towards turning X into “the everything app.” On Monday, Musk’s social media platform X announced the launch of a new service on the platform called X Money. This Tweet is currently unavailable. It might be loading or has been removed. What is X Money? The new service…
At this point, anyone who leaves the house risks ending up in the background of someone else’s video. Phones have made filming strangers routine, while Meta glasses have made some cameras nearly impossible to spot. Once that footage reaches TikTok, a brief encounter can land in front of millions of viewers — and the people…