Google’s Sundar Pichai outlined the 2025 strategy, emphasizing consumer-focused AI, rapid development of agentic apps, a Chrome AI prototype called Project Mariner, and upgrades to Gemini and Project Astra, signaling a shift toward AI apps as the user interface for search. Although Pichai did not say Google is de-emphasizing the Google Search box, he did…
TikTok, the popular viral video platform, is still slated to be banned in the U.S. next year. And with 2024 coming to an end, the January 19, 2025 ban date for TikTok is fast approaching. Just weeks before Christmas, the Supreme Court of the United States agreed to hear an appeal filed by TikTok and…
Many people misunderstand how Wikipedia relates to SEO. Wikipedia doesn’t provide direct SEO benefits like followed backlinks or promotional content. However, it’s a valuable resource for digital marketers and content creators. This article examines how Wikipedia affects Google’s Knowledge Graph, provides keyword research guidance, supports content planning, and demonstrates effective internal linking practices. Key topics…
ChatGPT Search is down for users worldwide, becoming unresponsive at approximately 11 AM EST. Down detectors and reports on social media reflect that many users cannot access the site. OpenAI is reporting a major outage. Updated: ChatGPT Outage Is Mostly Resolved OpenAI is reporting that the outage is partially resolved: Update – ChatGPT is partially…
It’s Christmas Eve, excitement fills the air as children around the world eagerly await Santa Claus’s arrival. The waiting is over and the inevitable questions start: “Where is Santa?” “Do you think he’s in our neighborhood yet?” This year, the original Santa tracker from NORAD will help you to track Santa’s whereabouts as he starts…
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1) I recently…
Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, and online video ads. Upon its launch, multi-format campaigns for Audience ads are available globally and now the default selection…
Here’s a holiday gift from Elon Musk to X’s most loyal customers: The cost of your subscription is going up by nearly 40 percent. According to a new page on X’s Help Center titled Premium+ Price Adjustment, the X Premium+ subscription will now cost $22 per month in the U.S., up from the previous $16…
The United Kingdom may soon force social media firms to seek out and remove underage users from their platforms. The UK’s Office of Communications, more commonly known as Ofcom, has set out a plan to force tech companies to use facial recognition to ban social media users who are underage. “The sort of thing that…
If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell you that these are some of the most impactful places to spend time and resources…