Google published a brand new guide that explains how to add a Search Profile badge to websites in order to help audiences find the Search Profile. The Google Search profile badges themselves are a symptom of and a reaction to the decline in search traffic due to Google’s AI Search. What Would Be Better What…
Brand protection in search and AI means finding where a personal brand, company, or product is represented incorrectly, confused with something else, impersonated, abused, misused, or used to intercept branded traffic. The goal is to correct what you can, report genuine abuse, and make accurate information and official channels easier to verify. It overlaps with…
College football and the NFL are finally back, and I guess Uber Eats was right: Football really is for food. That’s in reference to a trending, food-based lexicon within American football culture, where the most unserious sandwich combinations are being created to slander QBs. This Tweet is currently unavailable. It might be loading or has…
AI citation clicks account for about 1% to 2% of calls for CallRail’s customers, a number that has roughly doubled since January. Sean McCrohan, CallRail’s VP of Technology, shared this figure during SEJ Live‘s second session on August 26, revising a slide that put growth at 65% over six months in his own presentation. He…
A spokesperson from Automattic has confirmed that Matt Mullenweg is back in charge of Automattic. The statement follows a period of days when it appeared that Mullenweg had gained access to the Automattic Slack account but not Automattic itself. Yet the statement itself reads as if it were dictated or authored by Mullenweg himself. Catching…
The next SEO For Paws will be held on Sept. 23, 2026. The live stream conference features a stellar speaker list that includes some of the industry’s best-known names in search, headlined by Barry Schwartz and Glenn Gabe. This year, the event leans into the question everyone in search is trying to answer: what happens…
There are a few things you expect to see when a crowd of college students takes over a fraternity lawn in broad daylight. People stretching on yoga mats before a group run probably aren’t among them. Neither is a lineup of cold plunges. But that’s the setup at a “wellness darty,” a gathering that combines…
California governor Gavin Newsom’s signature is now on a slew of new tech laws, including a dozen new state bills that target social media and AI giants. In addition to strengthening existing child safety laws, the state’s latest efforts to regulate products from players like Meta and OpenAI include provisions that could effectively ban social…
If you manage PPC campaigns, you know the struggle behind this month’s question: “Every platform wants me to hand more of my account to automated campaign types. How do I keep enough visibility to know it is actually working?” Performance Max and AI Max have increased advertisers’ demand for reporting. Advertisers want to understand why…
Google is making several updates to Meridian, its open-source marketing mix modeling tool, with a bigger focus on incrementality and causal measurement. The biggest update is the global launch of Meridian GeoX, which moves from beta to general availability. Google is also adding new capabilities to Meridian that can help marketers build models and account…