AI agents do not read your website the way you do. They do not see your layout, your hero image, or your brand color. They prefer reading the accessibility tree: a stripped-down structural model of the page, the same one that has powered screen readers for two decades. Today, that matters more because the audience…
A CFO asked her AI assistant to research cloud infrastructure vendors for a major investment. The assistant came back with a careful comparison. It had weighed options, named trade-offs, and confidently recommended one vendor. It was the kind of answer you forward to the team and act on. But she’d forgotten a moment from six…
Google is expanding its Limited Ad Serving policy to cover additional scenarios on Google Search. According to an email sent to advertisers, implementation will begin gradually in June 2026 and continue through 2028. The update introduces new guidance around advertiser qualification, user reports, and advertiser identity. It also includes a recommendation for advertisers to pin…
Since it began in 1930, the World Cup’s most memorable moments are rarely the ones that end with a team lifting a trophy. And the 2026 FIFA World Cup is no exception. So far, this tournament has been defined by its underdog celebrations: Curaçao fans erupting after their team walked away with a draw, Cape…
Days before his 39th birthday, legendary striker Lionel Messi gave Argentina fans an unbeatable gift — by becoming the top goalscorer in World Cup history. Just one goal in Argentina’s game against Austria would have put Messi on top of the all-time goalscorer list, at 17 goals. Messi managed two, scoring his second in the…
Everyone is using AI now. And almost everyone is using it the same way. You log into Google Ads, export a report, paste the CSV into ChatGPT or Claude, get an analysis, then repeat the whole process for Meta, Google Analytics 4, and whatever else is on your plate that week. Same painful process, every…
Y Combinator’s motto, “Make something people want,” was never about the product. It was about distribution. Build the thing that finds product-market fit, and the people come. For 20 years, that distribution ran through search engines, social algorithms, paid ads, and word of mouth. All human-mediated channels. That changed. In the past six months, Cloudflare,…
Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s putting to a handful of writers for a special edition of her newsletter, The Work Shift. The premise was backed by data that shows entrepreneurship on LinkedIn is up nearly 70% year over year, more than six in 10 of those…
After satirical paper The Onion bought right-wing conspiracy site Infowars, it faced legal obstacles — but now the people behind it say they’re launching a new Infowars and sidestepping the courts. The founder of Infowars, Alex Jones, declared bankruptcy in 2022 following defamation lawsuits from families of the 2012 Sandy Hook shooting, which Jones claimed was a…
As an industry, we’re still learning and working out how to approach AI prompt tracking effectively. A lot of tools have evolved in a short space of time, approaching the problem in the same way we have rank tracking. Rank tracking has always had some level of variance, but the levels of personalization have been…