Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts based on personas. This week, I’m covering: Why AI personalization makes traditional “track the SERP” models incomplete, and how synthetic personas fill the gap. The…
If you were one of the hundreds of millions of people watching Super Bowl LX on Sunday evening, you saw Bad Bunny, all the other Halftime Show celebrities, some viral commercials, and of course the Seahawks beating the Patriots in the football game. One of the commercials that had people talking was for a new…
The messaging platform Discord announced Monday that all user accounts will default to teen safety settings beginning in March. The policy, meant to create a safe environment for teens, restricts adult content and spaces without verification or assurance of a user’s age. Following significant criticism from users skeptical of the platform’s age-assurance efforts, Discord updated…
Bad Bunny promised good vibes and a whole lot of dancing during his Super Bowl halftime show, and he didn’t disappoint. But beneath the perreo-ready hits and viral clips was something deeper. The performance unfolded as a densely layered visual essay, moving from Puerto Rico’s sugar cane fields to New York bodegas, from reggaetón history…
Depending on who you ask, there’s a narrow and deeply held idea of what it means to be “American.” During his Super Bowl halftime performance, Bad Bunny pushed back on that definition, making it clear that people across both halves of the Americas are American, whether or not they fit into that limited vision. The…
If you’ve been online in the past week, then you’ve probably seen the ChatGPT caricatures trend. We’ve covered a lot of ChatGPT image trends here at Mashable, but nothing that’s gone this viral since the original Studio Ghibli trend. In the latest viral ChatGPT trend, people are going to Chat with a simple prompt: “Create…
The internet loves a comeback tour, but it adores one with puppet fleece and impeccable comedic timing. Case in point: The Muppet Show special, which returned to the Muppet Theatre on Feb. 4 for a one-night event on Disney+ and ABC — and promptly took over everyone’s feeds. Seriously. I didn’t know I needed a…
This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s AI Mode Personal Search launch, and it pushed me to think past the product announcement and into the habit shift underneath it. AI changing search is a foregone conclusion. The real story is…
Jump straight to examples of affected websites. Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle” content on their own blogs – ranking the best companies or products in their niche and placing themselves in the No. 1 spot. There are…
Madonna’s iconic hit “Vogue” is all over the new trailer for The Devil Wears Prada 2, but a much more obscure song of hers is currently en vogue on social media: 1992’s “Thief of Hearts.” The house-inflected diss track from Madonna’s divisive Erotica album is making the rounds via user dances and posts on TikTok…