Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conversion rate, anyway?” Questions like these come up all the time, especially when budgets are tight and performance dips…
WordPress interviewed a member of the newly formed WordPress AI Team who shared how AI can be integrated into WordPress, outlining a future in which the platform supports AI agents and content consumption while enabling new kinds of functionality. To achieve this, the team is focusing on developer tools that allow third-party developers and services…
Third-party developers currently pay Elon Musk’s X as much as millions of dollars per year to in order to access the platform’s API. However, it appears that Musk and company now want a cut of those developers’ revenue instead. X is now planning to change their API pricing scheme to a revenue share model, according…
Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account learnings from the UX study of AIOs as well as the latest shifts in the search landscape. (Shifts that, I’d argue, have a disproportionate impact on online marketplaces.) I’ll cover: What marketplace SEO is and why…
A federal judge blocked Florida officials from enforcing a law that would bar social media for kids under the age of 14. In the ruling, U.S. District Judge Mark Walker wrote that “Florida’s challenged law is likely unconstitutional” but added the court “does not doubt that parents and legislators in the state have sincere concerns…
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers overlook: Apple Search Ads (ASA). If you work with apps or even if your business uses an app as a secondary conversion point, ASA is…
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in search results despite your SEO efforts? Are your Core Web Vitals scores inconsistent, no matter how many optimizations you implement? Have you noticed competitors outranking you even when your content…
In just three decades, our tiny pocket computers have become the center of our worlds. In the eyes of many, the root of all evil. Smartphones are the fascination of businesses, researchers, and even politicians, who are seeking to regulate the impact of the palm-sized technology. The results vary. And, to be blunt, there’s no…
Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing millions of pages. Examples of situations where you may need to implement redirects at scale: An ecommerce site has a large number of products that are no longer sold. Outdated pages of news publications are…
Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly from your phone. How The New Feature Works Here’s how to use Google Lens in YouTube Shorts: Pause any Short by tapping the screen. Select “Lens” from the top menu. Circle, highlight, or tap anything you want…