Today’s Memo is a download straight from my brain about the current state of Search and AI. So much happened in the last few weeks, and I haven’t had a chance to sort out my thoughts. Until now. I’m finishing this Memo with exclusive insight into the KPIs I measure for search right now for…
To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely things couldn’t get worse.” Needless to say, I was wrong. Here’s the actual quote I started with last time: “If you’re reading this, then it is early July, you’ve made it this far in the…
Keywords that contain recipe intent are triggering Google AI Overviews; however, keyword phrases that expressly ask for recipes are triggering the normal recipe rich results. SEOs on social media are reporting that recipe-related queries are triggering AI Overviews, so it may very well be that these are now officially rolled out. Tom Critchlow (LinkedIn profile)…
Following days of protest decrying the actions of Immigration and Customs Enforcement (ICE) and militarized federal forces in Los Angeles, downtown L.A. residents remained under curfew this week while California governor Gavin Newsom went toe-to-toe with President Trump, who sent Marines into the area. Memes, and viral misinformation, were abundant. Meanwhile, the “No Kings” organizing…
Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models. How Audio Overviews Work Audio Overviews turn Google Search results into audio content. When Google thinks an audio overview might help, you’ll see an option to create a short audio…
Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon, social media marketing has never been more robust, or, arguably, time-consuming. But it doesn’t have to be. Fortunately, you don’t have to be everywhere at…
This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Have you ever woken up to a 3 AM client website panic? Did your client’s ecommerce site crash during a flash sale? Has another client asked why their site is slow, “even though we’re paying for premium hosting.” This…
YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works You can now see Posts while scrolling through Shorts on YouTube. In the screenshot below, you can see that the layout keeps the same vertical…
Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration but were actually caused by the content. Site With Ranking Issues Someone posted a plea for help on the Bluesky social network to help their…
Threads, Mark Zuckerberg’s answer to X, has been around for nearly two years. And soon, users will finally be able to send direct messages (DMs) on the app. Until now, anyone wanting to DM someone on Threads had to jump over to Instagram. That workaround makes some sense — you can’t have a Threads account…