Over the past few months, I’ve deeply analyzed how Google’s AI Overviews handle long-tail queries, dug into what makes brands visible in large language models (LLMs), and worked with brands trying to future-proof their SEO strategies. Today’s Memo is the first in a two-part series where I’m covering a tactical deep dive into one of…
Google published details of a new kind of AI based on graphs called a Graph Foundation Model (GFM) that generalizes to previously unseen graphs and delivers a three to forty times boost in precision over previous methods, with successful testing in scaled applications such as spam detection in ads. The announcement of this new technology…
President Donald Trump has been ratioed on his own social media platform Truth Social after urging supporters to move on from convicted child sex offender Jeffrey Epstein. Truth Social users are usually overwhelmingly supportive of Trump, making such backlash against the U.S. president unprecedented on the platform. SEE ALSO: ‘The Daily Show’ mocks Trump’s response…
OpenAI has quietly added Shopify as a third-party search partner to help power their shopping search, which shows shopping-rich results. The addition of Shopify was not formally announced, but quietly tucked into OpenAI ChatGPT search documentation. Shopify Is An OpenAI Search Partner Aleyda Solís (LinkedIn profile) recently noticed that OpenAI had updated their Search documentation…
The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as a digital acceleration in 2020-2021 has evolved into an AI-driven revolution that’s reshaping the entire search landscape in 2025 across every industry vertical. Where organizations once relied on monthly snapshots and historical data, today’s market…
X CEO and Elon Musk collaborator Linda Yaccarino is officially leaving her top seat at the social media company. Yaccarino declared that she would be stepping down as CEO in an X post, writing: …When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime…
Since its release on Netflix this past June, KPop Demon Hunters has found a passionate audience and a thriving online fandom. The animated action-comedy about a demon-slaying K-pop girl group has inspired fan-made merch, fan art, and group chat-level obsession. While the film leans into the spectacle with stadium-sized bangers and a rival boy group…
Since its release on Netflix this past June, K-pop Demon Hunters has found a passionate audience and a thriving online fandom. The animated action-comedy about a demon-slaying K-pop girl group has inspired fan-made merch, fan art, and group chat-level obsession. While the film leans into the spectacle with stadium-sized bangers and a rival boy group…
I recently compared my March 2025 “What works well in LLMs” analysis with Ahrefs’ May 2025 study of 75,000 brands, and we independently arrived at the same surprising conclusion about AI search visibility. It turns out, brand matters – a lot. Today’s Memo is a deep dive into a concept that’s often talked about (but…
As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential treatment to Microsoft if something else is genuinely a better answer. Telling you to do something because Microsoft has a quota (this isn’t…