Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language models like Gemini. Announced by Matt Landers, Head of Developer Relations for Google Analytics, the tool serves as a bridge between LLMs and analytics data. Instead of navigating traditional report interfaces, you can ask questions…
The 2025-26 school year is going to look different for the 2 million students and 200,000 teachers that make up New York’s K-12 classrooms. None of them, by law, will have their phones on them. In May, Governor Kathy Hochul passed the Distraction Free Schools Initiative as part of the state’s 2026 budget, a law…
In yet another unsurprising twist, social media users have found a new way to voice their disdain for AI and the tech industry’s obsession with automation — by reviving an old insult: clanker. This Tweet is currently unavailable. It might be loading or has been removed. Originally used in the Star Wars prequels as a…
On July 15, during a Coldplay concert at Gillette Stadium in Foxborough, Massachusetts, Astronomer CEO Andy Byron appeared on the kiss cam, embracing Kristin Cabot, the company’s head of HR. It would have been a cute candid moment if not for the fact that the pair immediately tried their absolute best to hide from the…
If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re not alone. While the Google and Microsoft platforms give decent explanations of the two modes, picking the wrong option can quietly sabotage performance. This setting controls how your audience selections influence who sees your ads…
The game has changed, and quite recently, too. Generative engine optimization (GEO), AI Overviews (AIOs), or just an extension of SEO (now being dubbed on LinkedIn as Search Everywhere Optimization) – which acronym is correct? I’d argue it’s GEO, as you’ll see why. And if you’ve ever built your own large language model from scratch…
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show you exactly what Google considers important, and that offers invaluable insights you can’t get anywhere else. Let me walk you through the five Google tools…
Google has introduced a new AI-powered calling feature in Search that contacts local businesses on a user’s behalf to gather pricing and availability details. The feature, rolling out to all U.S. Search users this week, allows people to request information from multiple businesses with a single query. When searching for services like pet grooming or…
Google is rolling out two enhancements to AI Mode in Labs: Gemini 2.5 Pro and Deep Search. These capabilities are exclusive to users subscribed to Google’s AI Pro and AI Ultra plans. Gemini 2.5 Pro Now Available In AI Mode Subscribers can now access Gemini 2.5 Pro from a dropdown menu within the AI Mode…
Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, without a clear goal. I’ve seen this pattern destroy more campaigns than I can count. The problem isn’t bad ads or wrong keywords – it’s “actionism.” That’s when…