Doc Brown’s DeLorean didn’t just travel through time; it created different timelines. Same car, different realities. In “Back to the Future,” when Marty’s actions in the past threatened his existence, his photograph began to flicker between realities depending on choices made across timelines. This exact phenomenon is happening to your brand right now in AI…
Your suspicions about the user you’re arguing with on Elon Musk‘s X being a fake might just be true. That’s an experience that many users on X, formerly Twitter, are sharing since the platform’s new “About this account” page went live with its “Account based in” feature. Basically, each X profile now discloses the country…
Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing principles are the same as they’ve always been. For what it’s worth, Performance Max is typically not the first campaign to launch in any account.…
If you were perusing Elon Musk’s X late Friday night, you might have seen a brand new, highly anticipated feature roll out. X visitors were able to go to any users’ profile page, click on their join date to view a new “About this account” page which revealed exactly which nation an account was based.…
Facebook, TikTok, Instagram, Elon Musk‘s X – all these sites allow users to privately chat with other users right inside the platform. Almost every major social media platform has a direct message feature. Well, almost every major social media platform except for YouTube. That looks like it may soon change though. According to a post…
AI-generated answers are spreading across search. Google and Bing are each presenting synthesized responses alongside regular results. These answers are not replacing traditional SERPs yet, but they are taking up attention. As they improve, they influence what people see first and what they trust most. The question is no longer whether they will change search,…
For years, Google’s predictable, and at times too easily gamed, ecosystem created an illusion that SEO success came from creating any and all content and checking boxes rather than understanding users. During the era of massive top‑of‑funnel traffic and generously ranked low‑quality content, many marketers don’t realize it, but they mistook timing and loopholes for…
Social media users seem to be getting sick and tired of AI-generated content on their favorite platforms. And the backlash against AI-created content, or “AI slop” as it’s often referred to, is growing. The big social media platforms appear to have noticed this anti-AI sentiment. Last month, for example, Pinterest launched a new feature that…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI search visibility isn’t “too risky” to invest in for executives to buy-in. Selling AI search strategies to leadership is about risk. Image Credit: Kevin Indig A Deloitte survey of +2,700 leaders reveals that getting buy-in for an AI search strategy isn’t about innovation,…
If you’re a CMO, I feel your pain. For years, decades even, brand visibility has largely been an SEO arms race against your competitors. And then along comes ChatGPT, Perplexity, and Claude, not to mention Google’s new AI-powered search features: AI Mode and AI Overviews. Suddenly, you’ve also got to factor in your brand’s visibility…