The conversations shaping PPC this week focused on how AI interprets intent, how holiday demand played out across Shopping and Performance Max, and how Google is adding more automated language directly into ads. Google shared more clarity around AI Max, while Adalysis shared AI Max match type behavior, retail analysts broke down early Cyber Monday…
AI visibility plays a crucial role for SEOs, and this starts with controlling AI crawlers. If AI crawlers can’t access your pages, you’re invisible to AI discovery engines. On the flip side, unmonitored AI crawlers can overwhelm servers with excessive requests, causing crashes and unexpected hosting bills. User-agent strings are essential for controlling which AI…
YouTube is rolling out title A/B testing globally to all creators with access to advanced features, expanding the testing capability beyond the select group that had early access. The announcement came via the platform’s Creator Insider channel, clarifying how the feature works and addressing common questions from creators. Title A/B testing joins thumbnail testing in…
The new iPhone, the Nintendo Switch 2, anything KPop Demon Hunters-related: these are the trending holiday gift items this year. And if you’re on Facebook, there’s a nonzero chance they are actually gifts that cyber criminals are pretending to sell in order to scam Facebook users. These AI-generated products look like quality items, which the…
Your campaigns are only as strong as the pages they lead to. You can have the most targeted ads, the sharpest copy, and a budget that makes your CFO nervous. But if your landing page doesn’t deliver on what the ad promised, you’re leaving money on the table and feeding poor signals back into your…
Most Americans seen the Cinerama Dome. Since opening in 1963, the Hollywood movie theater hosted dazzling film premieres and black-tie galas, its striking geodesic shape expertly framing celebrities and red carpets. The theater — designed by Pierre Cabrol of Welton Becket’s esteemed architectural firm — has also had cameos in legendary films, like Quentin Tarantino’s Once…
I’m not someone who’s drunk much of the AI Kool Aid. I have sipped it. Swilled it around my mouth like you would an 1869 Château Lafite Rothschild. But I’ve seen enough cult documentaries to know you should spit it back into the glass. Do I love the opportunities it’s provided me in a work…
The European Union passed a new law early Thursday morning that will hold social media platforms like Meta and TikTok liable for financial fraud — a major escalation in the bloc’s attempt to rein in Big Tech. After hours of late-night negotiations, EU lawmakers approved the measure, adding another layer of regulatory pressure on companies…
Adobe just paid $1.9 billion for Semrush. Not for the LLM tracking dashboards. For the platform, the customer relationships, and the distribution. Contrast: Investors poured $227 million into AI visibility tracking. Most of that went to tracking dashboards. The companies shipping outputs from agentic SEO raised a third of that. Adobe’s acquisition proves dashboards were…
Newsletter platform Substack will require users in the UK to verify their age to comply with the Online Safety Act. The Online Safety Act, which went into effect late July this year, requires websites containing explicit content to install one of several possible ways to assure a visitor’s age, such as one’s banking information or…