The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads. YouTube shared improvements to the Shorts advertising experience. LinkedIn launched Reserved Ads to give advertisers more control over pricing…
Google is “strongly recommending” Performance Max to advertisers. With its promise of automated optimization across all Google inventory and AI-driven functions, it’s easy to see why Google pushes it so heavily. But here’s the reality: Performance Max isn’t always the best choice, and blindly migrating from Standard Shopping campaigns can actually hurt your performance. B2B…
Although it leaked online before the announcement, Time magazine made its 2025 Person of the Year official on Thursday morning: It’s the “architects of AI.” This Tweet is currently unavailable. It might be loading or has been removed. Time magazine’s official cover(s) for the 2025 Person of the Year edition include Meta CEO Mark Zuckerberg,…
So many people spent 2025 arguing about whether SEO was dying. It was never dying. It was shifting into a new layer. Discovery continues to move from search boxes to AI systems. Answers now come from models that rewrite your work, summarize competitors, blend sources, and shape decisions before a browser window loads. In 2026,…
Picture this: You’re sitting on a train to see a friend of yours you haven’t seen in a long time, sipping your favorite coffee order, and looking at a beautiful landscape outside the window. Everything is going great. Right up until someone sits right next to you, chatting loudly on the phone and ruining that…
This post was sponsored by Editorial.Link. The opinions expressed in this article are the sponsor’s own. “How do you find link-building services? You don’t, they find you,” goes the industry joke. It’s enough to think about backlinks and dozens of pitches that hit your inbox. However, most of them offer spammy links with little long-term…
There are three inevitabilities in life. Death, taxes, and big tech companies dumping on the little guy. As zero-click searches reach an all-time high and content is stolen and repurposed for the gain of the almighty tech loser, there’s only one viable solution. To paywall. To create a value exchange that reduces reliance on third-party…
Australia’s social media ban for children under 16 will come into effect this Wednesday, Dec. 10. Platforms such as TikTok, Instagram, Snapchat, and YouTube have already begun disabling users’ accounts to comply with the new law. Approved by Australia’s Senate earlier this year, the Online Safety Amendment (Social Media Minimum Age) Act requires social media…
The European Commission just recently slapped Elon Musk’s X with a historic $140 million fine. But, it turns out that Europe hit X with a double whammy here. According to X, the European Commission, the executive branch of the EU that enforces its laws, took advantage of a flaw in its advertising platform which helped…
A few weeks ago, I was given access to review a confidential OpenAI partner-facing report, the kind of dataset typically made available to a small group of publishers. For the first time, from the report, we have access to detailed visibility metrics from inside ChatGPT, the kind of data that only a select few OpenAI…