For years, SEOs have faced multiple paths when it comes to career development options. For some, the general options involving web development or traditional marketing roles have dominated the conversation, leaving out the data wonks out in the cold. While there’s a massive benefit in mastering Excel for SEO, you may want to complement your…
Do you want more video views from LinkedIn? Wondering how uploading native video can help? Using the mobile app to record and share original, autoplay video directly on LinkedIn can boost views and engagement for your content. In this article, you’ll discover how to upload and share native video on LinkedIn via the mobile app.…
LinkedIn wants to let users share as much as possible on the site. So in its latest effort the social media company is rolling out a video creation tool within its mobile app. SEE ALSO: Kate, William and Harry want to connect with you on LinkedIn The feature is only available for frequent contributors at…
Barack Obama may not be the president anymore but that’s not stopping him from making history. In the wake of the deadly clash between neo-Nazi hate groups and protesters in Charlottesville, Virginia over the weekend, President Donald Trump’s usually eager Twitter fingers remained inactive for hours while Obama rose to the challenge of addressing the…
As Apple and Google became direct competitors following the rise of Android, industry observers wondered if (and anticipated that) someday, Apple would cease to offer Google as the iPhone’s default search engine. And while Cupertino has diversified away from Google, via Spolight Search, Siri and Bing, Google is still the dominant search tool on the…
In February 2017, Google released Perspective, a new API that has sent shock waves through the internet. Let’s check out what it is, how it will be used, and its potential repercussions for search marketers. Introducing ‘Perspective’ Perspective, Google’s new API, will take any phrase and tell you how toxic it is. By typing a…
Today, Instagram announced a major upgrade to its comments section that will let people thread different conversations under a single post. The feature was first reported as a test on Android apps earlier this summer, but now, the company is adding threaded comments to everyone’s accounts on both Android and iOS. SEE ALSO: This couple…
Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this article, you’ll discover how to create an ad with Snapchat Ad Manager. How to Create Snapchat Ads in Snapchat Ad Manager by Shaun Ayala on…
After a “Unite the Right” white supremacist rally in Charlottesville, Virginia, turned deadly on Saturday, former president Barack Obama reached out on Twitter to comfort Americans. While President Trump was silent on the platform, refusing to address the violent clash between hate groups and protesters for hours, Obama shared a powerful message in the form…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network.…