Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our clients is a competitive link audit. Competitive analyses allow you to directly crawl your competitors’ sites to discover valuable backlink opportunities that they may be using to outrank you…
Shares 611 Want to get more out of your Instagram bio link? Do you wish you could share multiple links via Instagram? In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio. 3 Tools That Increase Your Instagram Bio Links by Jordan Jones on Social…
A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings.…
An update to Google’s Search app for iOS will help users find content without having to go back to the search bar. While viewing a web page within the app you will see suggestions for related content when you reach the bottom of the page. Now you can continue to view content without having to…
Shares 816 Is your content on YouTube? Have you considered taking your content global? In this article, you’ll discover how to expand your reach and influence on YouTube by optimizing your videos for viewers who speak different languages. How to Reach a Non-English-Speaking YouTube Audience by Thomas Martin on Social Media Examiner. Reveal Your Ideal…
Shares 921 Are you using video in your Facebook ad campaigns? Wondering how video can best move people through your sales funnel? In this article, you’ll learn how to move prospects through three stages of the decision-making process by serving the right video at the right time. How to Use Facebook Video Ads to Move…
Shares 454 Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Ads Manager changes with Amanda Bond, Twitter team management with Kim…
As the fervor over anti-Trump comments made by ESPN’s Jemele Hill continuing to grow, her supporters are taking to social media armed with an incendiary hashtag to show solidarity. SEE ALSO: ESPN is now the frontline of the American political-culture war Borrowing from the charitable “Ice Bucket Challenge” meme of a few years back, Hill’s…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awardsSep 15, 2017 by Amy Gesenhues Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency…
The happy dance is alive and well — It’s playing out in delightful loops on our work computer screens. We’re talking about the bouncing creatures improving your Slack conversations with their sick moves. Someone finishes a project: Throw in the dancing banana! Sales numbers are thisclose to goal: Enter a bopping Mario and Luigi. SEE…