Link Spamming in the Age of Google Penguin 4.0 by @ChuckPrice518

Some argue that link spam is booming due to the Google Penguin 4.0 release. There seems to be a perception this iteration of Penguin is kinder and gentler to spammers. This, in turn, has purportedly led to a link spam renaissance. ADVERTISEMENT However, to fully understand the current algorithm, it’s helpful to understand the history of…

How to Integrate Facebook Messenger Bots With Facebook Live

Want more leads and conversions from your Facebook Live videos? Did you know using a chatbot can boost your results? Integrating Messenger bots with your Facebook Live broadcasts makes it easy for viewers to sign up for and receive your offers. In this article, you’ll discover how to create a Facebook Messenger bot that generates…

3 Reasons SEO Is Incredibly Valuable to Your Company by @sllewuy

Need to explain the value of SEO to potential clients, business partners, or stakeholders? This post focuses on just three key ways that SEO offers immense value to any organization. SEO: ADVERTISEMENT Makes the user experience better. Helps build a stronger brand. Contributes to the bottom line over a long period of time. 1. SEO…

A Beginner’s Guide to ADA Compliance for Websites by @johnleoweber

Author’s note: I’m a digital marketer, not an attorney. Therefore, this article is not legal advice. If you need legal advice, you should speak with a lawyer. I wrote this article solely to open a dialogue with the digital marketing community about the issue of website accessibility. Early this year, I was surprised to hear…

Facebook may have snuck an app into China’s App Store

Facebook is even more desperate to have a presence in China than we thought. The social network has been secretly testing a photo sharing app in the country, according to a new report in The New York Times.  SEE ALSO: Facebook is dangerous for Democracy—here’s why The app, reportedly called “Colorful Balloons” is apparently a…

SearchCap: AMP data, agency relationships & hip hop Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Link Building Searching SEO SEM / Paid Search Search Marketing About The Author

Is your marketing organization ready for martech?

If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last…