Managing social media takes more than 15 minutes a day. This is true whether you work for an agency or brand, or you own your own business. The need to engage is at an all-time high. That’s because 73 percent of consumers are more likely to buy from brands that are responsive on social media.…
Updating your e-commerce platform can do a lot of positive things for your brand. But if you aren’t careful, it can also wreak havoc on your site’s authority with search engines. Here are nine things you should do to safeguard your SEO efforts during the process. 1. Create a List Of All URLs On Your…
Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement? To explore how to create short videos for Instagram and Facebook, I interview Lindsay Ostrom. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help…
Russian soldiers may soon be saying goodbye to their Snapchats. According to the BBC, the Russian Ministry of Defense, which manages and regulates Russia’s armed forces, has drafted a law that would ban soldiers and military personnel from posting on social media. The ban is expected to take effect in January 2018. The ban comes,…
In the latest update for Instagram, the app rolled out a polling feature in its Snapchat clone, which allows a user to ask their followers to vote between two choices. While polls aren’t groundbreaking on social media, (Twitter rolled out polls in 2015), there is one thing different about Instagram polls that you should probably…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces AdWords daily budgets can overspend by 2x, automaticallyOct 5, 2017 by Ginny Marvin While advertisers won’t be on the hook for overages, the real question is why are daily…
Anyone who’s experienced catcalling knows how uncomfortable the experience can be — but one woman has found a way to bring more attention to it. Last month, Noa Jansma, a 20 year old from Amsterdam, ran a social experiment where she takes selfies with her catcallers and exposes them on an Instagram account she created,…
Google has made a significant change to the way AdWords budgets can be used, and the advertising community is not the least bit happy. Campaigns are now able to spend up to twice their average daily budget. The means on high traffic days, costs could soar as high as double the budget you have set.…
Have you ever wondered why you rank well (e.g., Page 1) on Google, but rank poorly (Page 4 or lower) on other search engines, like Bing? It can be confusing. You’ve invested in SEO. Shouldn’t optimizing for one search engine work for all search engines? Well, not always. ADVERTISEMENT Good SEO isn’t only optimizing for…
Do you advertise with video? Wondering whether YouTube ads are worth your time and money? In this article, you’ll find new research that reveals how consumers respond to ads on YouTube and insights about how marketers plan to adjust their YouTube ad spend. YouTube Advertising: New Research and Insights for Marketers by Michelle Krasniak on…