LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth detailed examination. LocalSEO Guide, together with the University of California, Irvine, and PlacesScout, looked at “200+ factors over 100,000 local businesses” in 150 cities to determine variables correlated with…
How does one measure the efficiency of multi-channel advertising campaigns? How should one manage the budgets of overlapping marketing channels in order to increase profits but not to risk spoiling the existing mechanism? If these questions are appearing more often in your business, then it may well be time to address attribution modeling. ADVERTISEMENT Take…
Incorporating visual content in your marketing strategy is a great way to cut through the content noise. While marketers on a modest budget can make room for videos, interactive data visualizations, and full-fledged online courses, cash-strapped bloggers and startups turn to infographics to have a fighting chance. Not only are infographics affordable, they can also be…
Shares 859 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 5 The Journey, a Social Media Examiner production. Episode 5 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to…
Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? To explore how to sell products and services with YouTube pre-roll ads, I interview Billy Gene Shaw. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: About The Author
The only constant is change … unless you’ve got a handy Chrome extension fighting the tides of time, that is. And thankfully for anybody who dislikes the recent changes to Twitter, “tiny-tweets” is just such an extension. SEE ALSO: What 280 characters means for Twitter’s future To the consternation of many, Twitter announced on Nov.…
Relationships are hard. And your company’s relationship with PPC is no different. You and your marketing team may give PPC your best shot — but still not get the results you expect. Ultimately, you become frustrated with paid search and decide to break off your on-again, off-again relationship. ADVERTISEMENT But, as with personal relationships, sometimes…
Shares 797 Wondering how to add subtitles to your videos? Frustrated with the inaccuracy of automated transcription? In this article, you’ll learn how to create a customized SRT file to add time-stamped captions to your videos. How to Create Custom SRT Files for Video Subtitles by Ana Gotter on Social Media Examiner. What Are SRT…
Happiness expert and researcher Shawn Achor breaks down happiness and how it relates to social media. Read more… More about Facebook, Mashable Video, Happiness, Mental Health, and Happy