Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result…
Making an online dating profile can feel like creating a Sim for yourself. You list your hobbies, whether you want kids, if you drink or smoke, and other personal details about yourself to be scrutinised by a pool of potential partners. But once the chat turns from getting to know each other, to setting a…
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships between entities defined using a standardized vocabulary. It structures data in a meaningful way, enabling greater efficiencies and accuracies in retrieving information. LinkedIn, for example,…
For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians, mobile pet groomers, and the like – face unique challenges in establishing a strong online presence. However, by understanding the nuances of local SEO for…
If the U.S. government wants to ban TikTok, Americans might flock to a different Chinese social media app. About a week before the potential ban, TikTokkers are posting about moving to RedNote, known in China as Xiaohongshu. So many are migrating to the app that it hit No. 1 on Apple’s U.S. App Store on Monday.…
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus on “relevant variations” of search…
Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant links. These overviews are displayed prominently: the AI Overview appears on the left, with relevant links…
Meta is ending its efforts specifically known as diversity, equity, and inclusion, or DEI, according an internal memo obtained by Axios. Like other recent moves Meta has made, the change reflects an apparent rightward political and cultural shift within the company, according to Axios. Authored by Janelle Gale, Meta’s vice president of human resources, the…
You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game, you could be holding your campaigns back and costing you (and your clients) cash. Let’s look at 18 keyword research mistakes you might be making…
Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether through PPC campaigns, social media, or SEO. But do we analyze the results of these actions effectively? Google Analytics 4 (GA4) can be a useful tool for analyzing…