Over three weeks in July, I ran a survey asking people who work on AI search visibility what they think of the platforms built to measure it. 163 responses. This is a self-selected sample recruited through my own network and its re-shares (as well as paid ads on LinkedIn and X), so it describes engaged…
Your brand can hold the number one ranking and still go unnamed when a buyer asks AI for a recommendation. What we’re seeing is the answer cites two or three brands and skips the rest, which could unfortunately be yours. Freshpet had the same challenge, and on August 20, the team that did it walks…
For the first time in 27 years, the people of mainland Europe were able to watch the moon pass perfectly in front of the sun and blot out its earthbound rays. That means members of Gen Alpha, and many young Gen Z space enthusiasts, just experienced their very first total solar eclipse. SEE ALSO: Made…
Google’s upcoming Smart Bidding change has sparked plenty of discussion across the PPC industry, but its impact may be more limited than some of the online reaction suggests. Beginning August 17, budget-limited campaigns using Target CPA or Target ROAS will optimize more closely toward their stated bidding target. Google also introduced a Bid Target Adjustment…
YouTube has announced updates to the YouTube Partner Program, starting February 1, 2027. New creators will need twice the current watch hours or Shorts views to earn revenue from ads and Premium. But channels already in the program will keep their YPP status under the new entry rule. Additionally, YouTube’s help pages list a few…
Since Elon Musk‘s takeover of the former Twitter, now known as X, there have been plenty of criticism leveled against the platform and the changes Musk instituted. Regardless of one’s political background or general feelings on Musk, one of the main unanimous complaints has been the overall diminishing quality of content of the social media…
Google is adding a new Ask Advisor benchmarking feature that compares your Google Analytics campaign performance with anonymized averages from similar businesses. Josh Moser, Senior Director of Product Management, shared the news in a blog post, highlighting it as one of the updates across Google Ads and Google Analytics. This new benchmarking feature runs through…
I got tired of watching the industry treat “an AI bot fetched it” and “ChatGPT said it helps” as evidence that llms.txt does anything, so I invented a standard called cats.txt: a text file in which you formally declare your office cats, their jobs, their breeds, and how often they purr. I wrote a specification,…
This month’s Ask a PPC tackles a strategy question masquerading as an execution one: “What should search campaign structures look like when AI changes how people research before they buy?” AI has created meaningful changes in how people consume information. Importantly, buyers increasingly arrive more informed and qualified, with clearer expectations shaped before they click.…
When a buyer asks AI what to choose, the answer names two or three brands and skips the rest. Freshpet is one of the brands consistently cited. Screenshot of Google SERP for [best refrigerated dog food] featuring Freshpet, August 2026 AI Overviews Consistently Cite Freshpet By Name On August 20, in this live session, Freshpet’s…