I’m far from Google’s biggest fan. In fact, I have a well-earned reputation as an outspoken critic. But I believe my criticism comes from a position of fairness and balance. When Google does something right, I want to highlight that as well. This is one such occasion. I see what Google is trying to do…
Busy week in search-land. So Google finally rolled out some kind of AI reporting (if you can call that reporting), and the Competition and Markets Authority (CMA) announced some new measures Google must take to restore some level of parity with publishers and search results. Where’s the blue line fellas? (Image Credit: Harry Clarkson-Bennett) “Conduct…
An orange and blue fever has been spreading through the city of New York, as hometown team the Knicks compete in the NBA finals for the first time in 27 years. Donning jerseys and custom airbrushed Knicks merch bought outside their local corner store, residents have been flooding the streets, jumping on top of taxis,…
This post was sponsored by Roller Ads. The opinions expressed in this article are the sponsor’s own. Why did my Web Push CTR drop after Google’s 2024 update? Are Web Push subscriber lists still worth building in 2026? How do I keep Web Push unsubscribe rates down under the new Android rules? Web Push notifications…
SEO has been given different names in the past couple of years, usually based on whatever it’s trying to optimize for at the time: LEO (LLM engine optimization), AEO, GEO, and so on. That is, before Google came out with new AI search guidance and said the quiet part out loud: It’s all still just…
Ann Handley posted something on LinkedIn last week that stopped me mid-scroll. She’s a Wall Street Journal bestselling author and one of the most respected voices in marketing, and she wrote: “AI literacy is not prompt literacy. It’s judgment literacy.“ Her post went on to ask a question that nobody in the AI training industry…
Launching a new website, whether it’s a redesign, replatform, or full CMS migration, is often treated as a milestone for a business. But for SEO teams, it can quickly become a high-risk transition. Even migrations that appear technical sound at launch can trigger significant visibility and traffic declines in the months that follow. In more…
Dua Lipa has become a very specific kind of modern pop star. Yes, she’s famous. Yes, she is smart with incredible taste. Yes, she’s beautiful and rich. Yes, she is constantly on vacation. But her version of celebrity leisure doesn’t read as empty in the way a lot of celebrity leisure does. Lipa’s Instagram is…
We have always been approximating relevance. Every keyword list, every TF-IDF score, every editorial judgment about whether a page “covers the topic” has been an attempt to answer a single question: is this content about the thing the user is looking for? The tools changed. The question did not. What changed, meaningfully, is the resolution…
At Google I/O last month, the SEO industry waited for Google to launch AI Mode to the masses, and the fatalist viewpoint that it will end SEO. For the past couple of years, AI has been moving search through a structural shift. Every software tool is embedding generative AI as a new product feature for…