The attribution you are waiting for from ChatGPT is coming, and it is not coming to you. I ran a survey this month (it’s still open; please take it) asking whether dedicated AI visibility platforms are worth paying for, and I deliberately never asked about attribution. It showed up anyway. One consultant wrote that the…
BTS member j-hope may be the face of Samsung’s newest Galaxy campaign, but fans hoping to see him at the company’s Unpacked event in London on Wednesday were left waiting. j-hope did not appear in person during the presentation, where Samsung unveiled its latest generation of foldable devices. Instead, the rapper and dancer popped up…
If your local search traffic has felt off lately, you’re not imagining it. Fewer clicks. Fewer calls. Customers finding answers and moving on without ever hitting your site. That’s not a seasonal dip or a technical issue. That’s AI Overviews doing exactly what Google designed them to do. Local SEO used to be predictable. Optimize…
Anthropic announced that users on its paid plans can now teach Claude Cowork a skill by recording a walkthrough of a task, which Claude can then use to create a skill that it can subsequently use to complete the same task. It’s called Record a Skill. Anthropic tweeted: “New in Claude Cowork: teach Claude a…
Social media bans for kids are quickly becoming the global legislation trend of the moment. Children under 16 are finding themselves at the center of political conversations, with countries including Australia, the UK, Canada, Brazil, Austria, and Indonesia, and more attempting to wrangle Big Tech companies’ hold on young people’s attention. SEE ALSO: Australia’s kid…
After spending nearly three hours watching Odysseus struggle to get home, some The Odyssey viewers are leaving the theater feeling like they made the journey with him. That is partly because they watched it in 4DX, a format that rocks the seats with the ships and adds wind, water, fog, and other physical effects to…
So research, competitive analysis, and simply synthesizing what the client has said all fall to the wayside. They get done fifteen minutes before or after a meeting, by whoever happens to have the time to spare, if at all. The cracks start to show. Every time the client has to clue in the agency or…
Every four years, the World Cup reminds us why we fall in love with sports in the first place. The 2026 tournament was one of firsts. For the first time, three countries — Canada, Mexico, and the United States — shared hosting duties. For the first time, the field expanded from 32 to 48 teams,…
To see why MCP matters to marketers, start with what’s happened to the buyer journey. Over the past couple of years, I’ve watched it fold in on itself: a category decision that used to take someone 10 steps – Google the category, click a result, compare providers, check reviews, search again, then finally narrow down…
Apple Maps ads haven’t officially launched yet, but advertisers now have a clearer view of who can participate. The newly published Apple Advertising Services policy prohibits the broad category of home services businesses, including plumbing, electrical, locksmith, HVAC, pest control, roofing, and general contracting. Apple hasn’t disclosed a launch date beyond “this summer” in the…