How to Lower Your Facebook Ad Costs: 4 Tips

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Checkout on Instagram and Sponsored Stories Polling Stickers

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Google brings search to podcasts through automatic transcription

Google’s Podcasts app is increasing discoverability by automatically transcribing shows, allowing users to search for particular episodes without having to remember the name of the podcast or the episode title. “Right now Google is really good at giving you text and video related to your search query. With all the amazing work podcasters are publishing…

All Google Ads attribution reports will soon include cross-device conversion data

To bring consistency to reporting, Google Ads will begin including cross-device conversion data in all attribution reports starting May 1. This includes metrics such as Conversions total, Conversions Value and Last Click Conversions. Why you should care. Currently, cross-device conversion activity is only included in the Devices, Assisting Devices and Device Paths attribution reports. That…

Is Facebook Organic Marketing Dead?

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

A Complete Guide to PPC Ad Targeting Options by @michellemsem

In the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience. Through PPC ad platforms like Google Ads, Bing Ads, Yahoo Gemini, and others, we’re able to serve targeted messages to users based on their search behavior, content they’re…

Google drops more reports from old Google Search Console

Google announced it is “retiring another set of reports” within the old Search Console. Specifically which reports it is retiring were not mentioned but scanning through the old Search Console, there seem to only be a few sections that have information in them. The announcement. Google said “As we announced in January, today we’re retiring…