How Google Rates Voice Search Results by @MattGSouthern

Google has published a set of guidelines for its quality raters to follow when evaluating voice search results. A similar set of guidelines exist for rating the results in Google Search, this marks the first time guidelines have been put in place for rating results returned by Google Assistant. More specifically, this document deals with…

7 Tips to Optimize Your Facebook Ad Campaigns

Want to increase the effectiveness of your Facebook ads? Looking for ways to get more out of your ad budget? In this article, you’ll discover seven tips to take the performance of your next Facebook ad campaign to a higher level. 7 Tips to Optimize Your Facebook Ad Campaigns by Maria Dykstra on Social Media…

SearchCap: Alexa & Google Assistant, AMP URLs & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces solution to longstanding AMP cache URL display problemJan 8, 2018 by Michelle Robbins Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs…

How to Set Up Facebook Groups for Pages

Want to create a Facebook group for your business? Wondering how to connect your Facebook page and Facebook group? In this article, you’ll discover how to create Facebook groups for pages. How to Set Up Facebook Groups for Pages by Kristi Hines on Social Media Examiner. #1: Create a Facebook Group With Your Page If…

Google announces solution to longstanding AMP cache URL display problem

Google announced today that they are well on their way to solving one of the most annoying (to publishers) “features” of AMP (Accelerated Mobile Pages) – Google URLs, not the publisher URLs, displaying in search results served from the AMP cache. Several half-steps have been taken along the path of the AMP project development to…

3 Easy Ways to Create Instagram Ads

Shares 728 Wondering how to easily create Instagram ads? In this article, you’ll discover three easy ways to create Instagram ads. #1: Promote an Instagram Post With the Instagram App If you have an Instagram business account, you can create promotions with the Instagram app to boost the visibility of a post on your profile.…