Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the C-suite. And those targets are more than likely ROAS-related. But, for two reasons, these ROAS targets are actually causing a lot of damage: ROAS usually doesn’t take incrementality into account, which…
Shares 604 Does your business offer services? Looking for ways to make Instagram work for you? In this article, you’ll discover how to plan and construct Instagram posts to help your service-based businesses establish a strong visual presence. An Instagram Content Plan for Service-Based Businesses by Stevie Dillon on Social Media Examiner. #1: Outline Your…
Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! May 3, 2015, it happened again. Google quietly launched an update – now popularly known as the “Quality Update,” though in truth it has no official name. ADVERTISEMENT It struck fear into the hearts of many webmasters,…
In an unexpected move, Facebook PR just pushed back against criticism after a former executive’s critical words of the company affecting our behavior and society spread this week. “The short-term, dopamine-driven feedback loops we’ve created are destroying how society works,” said Chamath Palihapitiya, who joined Facebook in 2007 and served as its vice president for…
We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very easy to get sucked into the never-ending pool of data — but this rarely, if ever, benefits our work. So how do we protect ourselves from information overload? Futurologist Alvin Toffler predicted in…
Pope Francis had some wild optimism to share with Twitter timelines on Tuesday. He celebrated the fifth anniversary of his Twitter account with a tweet, thanking his followers for their support. But then he threw in an interesting line, that places entirely too much faith in the people who use social media—and in the most…
Shares 461 Are you a busy social media marketer? Looking for tools to improve the way you work? In this article, you’ll discover 10 apps and browser extensions to streamline the way you create content, write copy, and organize research. 10 Useful Tools for Creating Content, Writing, and Researching by Joel Widmer on Social Media…
Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do to outrank your local competitors down the…
Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to the ad campaign that prompted the call. Call conversion imports are facilitated through Bing Ads’ Offline Conversion Import tool, which was released this past September. Any call-tracking system can integrate with Bing Ads, and import call conversion…
“You don’t get to 500 million friends without making a few enemies.” That was the tagline for The Social Network, the film about creating Facebook, and it’s only become more relevant as the social network has grown to more than 2 billion people. Those “few enemies” are former Facebook executives, people who helped build the…