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Shares 938 Do you want better results from your Facebook ad campaigns? Are your ads not delivering the results you need? In this article, you’ll discover three steps to optimize your Facebook ads to reach your ideal target audiences. How to Improve Your Facebook Ads Results by Megan O’Neill on Social Media Examiner. #1: Compile…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlementDec 26, 2017 by Barry Schwartz Google is keeping its domain…
Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Search engine optimization (SEO) very much revolves around Google today. However, the practice we now know as SEO actually pre-dates the…
Shares 959 Want to learn about some hidden Instagram Stories tools? Wondering how to change pen sizes, color-match text, and more? In this article, you’ll discover six Instagram tricks for enhancing Instagram stories that will engage your audience. 6 Instagram Hacks for Better Instagram Stories by Jenn Herman on Social Media Examiner. #1: Customize Font…
Today’s Christmas holiday marks day two of Google’s 2017 holiday doodle series. After posting the first of the series on December 18, Google has added two new images to the slide show for today’s doodle. “Our favorite penguins couldn’t be more excited to reunite with their loved ones. Happy to be together for the season…
Oh, the holidays! It’s the most hectic time of the year. Consumers are on the hunt for the perfect gifts for loved ones and friends, retailers are ramping up promos to attract more shoppers and maximize sales, and marketers are busy working on some last-minute campaigns with the hope of finishing the year strong. Despite…
It’s Christmas Eve in North America, but on the other side of the globe, Santa has already started his 2017 Christmas trip around the world to deliver gifts. According to both Google’s Santa Tracker and NORAD’s Santa Tracker, Santa is approximately 14 hours from making his away to North America and has already delivered more…
Shares 485 Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore the Facebook “engagement bait” news feed updates, new fonts…
As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening…