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SEOs have found success in following best practices, especially advice that Google itself has spoken on during Webmaster hours, at conferences, or in blog posts. But the history of the industry has revolved around constantly trying new things to see what works and what doesn’t. Many of these strategies end up becoming a no-go for…
As I’ve gotten older, I find myself talking more about the “good old days.” The days before I had any real responsibility. The days before I had bills or a cell phone, and selfies weren’t even a thing. The days when we had to walk to school in the snow, uphill, both ways. Remember that?…
Shares 633 Want more sales from your Facebook ads? Wondering which type of Facebook custom audience works best at each stage of the customer journey? In this article, you’ll discover how to pair Facebook custom audiences with different types of prospects to create an effective Facebook marketing funnel. How to Sell More With Facebook Custom…
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore we explore YouTube monetization and partnership changes with Steve Dotto, Instagram Stories updates with Jeff Sieh, and…
This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards, and more honors for the search marketing community. Search Engine Land Staff Changes Good night, and good luck, Jess Jessica Thompson…
By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent)…
With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign markets. While going global can be complex, it doesn’t have to be complicated. This is the first in a series of articles where I will…
There are many things that can be known about how PageRank is spread around a site and from one site to another site. And like many things about SEO there are some misconceptions. This article links to research, patents and Google statements as proof and when it doesn’t then it’ll be made clear. Here are…
Were your Facebook and Instagram feeds looking pretty bare this morning? Fear not, you still have friends. The real reason was actually a massive global outage on Instagram and Facebook which hit the social networks late Thursday. Per DownDetector, the Facebook outage affected users in the U.S., UK, Mexico and parts of South America, with…