Mark Zuckerberg is using 2018 as even further incentive to fix the hot mess that is Facebook. On Thursday Zuck announced — via Facebook of course — his annual “personal challenge.” It’s a tradition he started in 2009 in which he kicks off each new year by committing to learning something new. Over the years,…
As we enter 2018, it’s time to say goodbye to some old SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized. Below is a list of the top nine habits that need to be kicked to the curb. 1. Creating One Page for Each Keyword…
Shares 603 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 11 The Journey, a Social Media Examiner production. Episode 11 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to…
Want to produce algorithm-friendly YouTube content? Wondering how to attract viewers and keep them watching? In this article, you’ll find 15 tips and tactics for optimizing your YouTube video content at every stage of the video production process. 15 Tips for Growing Your YouTube Channel by Jeremy Vest on Social Media Examiner. #1: Commit to…
According to a report appearing in Reuters, Google’s parent Alphabet is considering a sale of reviews publication Zagat. The company was purchased in September, 2011 for a reported $151 million in the wake of a failed deal to acquire Yelp. At the time Google needed local reviews content to better compete in local search with…
Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In 2009, Bill Gates gave a speech at a private dinner where he famously said “the future of search is verbs.”…
Do you want to increase visibility for your business on Instagram? Have you thought about getting your employees involved? In this article, you’ll discover how your employees can use their Instagram profiles to boost your business’s Instagram marketing efforts. How Your Employees Can Use Instagram to Benefit Your Business by Kristi Hines on Social Media…
It’s easy to hate on Logan Paul. A 22-year-old YouTuber with 15 million subscribers, Paul made himself the poster child for shallow and gross behavior this weekend by posting a graphic video in which he finds the body of a man who died by suicide in Aokigahara forest, a sacred site at the base of…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: About The Author
Search engine optimization (SEO), according to our definition, is: The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and…