One of the web’s biggest social media management apps has just removed Elon Musk’s X, formerly known as Twitter, from its platform. Later, which boasts millions of users, including hundreds of big brands ranging from GoPro to the Dallas Mavericks, officially dropped support for X on its Later Social platform on Thursday. The social media…
WordPress is still the most popular open-source content management system (CMS) – by far – powering 43.5 % of all websites on the web, and still in my opinion the most adaptable CMS to work with. However, WordPress isn’t just a plug-and-play CMS. If you’re in the marketing team or the CMO, you may find…
This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Wondering why your rankings may be declining? Just discovered your WooCommerce site has slow load times? A slow WooCommerce site doesn’t just cost you conversions. It affects search visibility, backend performance, and customer trust. Whether you’re a developer running…
For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many executives see it as tactical. The truth is somewhere in between, and the arrival of generative AI is forcing a new level of clarity. This…
Today’s question cuts to the heart of resource management for SEO: “How do you prioritize SEO fixes when technical debt keeps piling up and you can’t get dev resources?” In this article, we’ll look at different prioritization methods and what you can do when you have more work than support to do it. What Is…
Notorious and controversial imageboards 4chan and Kiwi Farms are taking the UK government to task in U.S. federal court, filing suit against the country’s Office of Communications (Ofcom) over the controversial Online Safety Act (OSA). The lawsuit, filed on Wednesday, August 27, follows earlier threats made by the site’s legal counsel, Preston Byrne. Byrne warned…
Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing, shipping, and points, can now show across both free listings and paid Shopping ads. In addition to the loyalty offering, Google Ads is introducing a…
This post was sponsored by Bluepear. The opinions expressed in this article are the sponsor’s own. Have you ever seen an ad that looks just like your favorite brand’s ad, but isn’t? Ad hijacking. Ever clicked an ad expecting to reach Nike’s website but ended up on some random store you’d never heard of? Ad hijacking.…
People in Mississippi no longer have access to Bluesky — one of the primary alternatives to Elon Musk‘s X — because of burdensome age verification laws. A new law in Mississippi requires age verification to access social media sites. This landmark piece of legislation goes even further than other laws that require age verification for sites…
Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are crawlable, and aligning content with E-E-A-T principles. Those things still matter. But in a world where generative AI increasingly mediates information, they are not enough. The difference now is retrieval. It doesn’t matter how polished or authoritative…