Bait-and-switch humor has been around forever: set up an expectation, then flip it on its head. It’s one of comedy’s oldest tricks, and right now it’s reviving an old trend on X. Users are cleverly playing with profile banners. The setup usually starts with a post about struggling to crop or format an image. But…
Deep in the crevices of sports TikTok, hiding in a spider hole, is a new trend that you’ve perhaps come across. Thinking back on heartbreaking games of the past, have you ever thought, “Wow, that guy absolutely terrorized my team”? With both the NFL and English Premier League back in action, fans are dredging up…
It took mere hours for the internet to spin out on conspiracies about the murder of Charlie Kirk — who died yesterday after being shot at a public event in Utah — according to reports. The far-right commentator, who often engaged in vitriolic debates about immigration, gun control, and abortion on college campuses, was killed…
It took mere hours for the internet to spin out on conspiracies about the murder of Charlie Kirk — who died yesterday after being shot at a public event in Utah — according to reports. The far-right commentator, who often engaged in vitriolic debates about immigration, gun control, and abortion on college campuses, was killed…
Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The real task for marketers and communicators is recognizing when it’s happening, and what that means for visibility, perception, and control. Two recent pieces got me…
X (formerly Twitter) seems to be dominated by videos when you open the app or access the site — and if the news of the day happens to be something violent or disturbing, it can be easy to stumble across content that you don’t want to see automatically playing. The safest way to avoid disturbing…
Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About are not yet mainstream, but they give us a glimpse into where Google may be heading. Each experiment highlights a distinct way AI can influence…
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal setup. Image Credit: Google What’s…
Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend across key shopping windows. What’s New Creative: Asset Studio, Product Studio, And Imagen 4 A new suite of generative tools is coming to Asset Studio,…
I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability study! It’s coming in a few weeks (make sure to subscribe not to miss it). Boost your skills with Growth Memo’s weekly expert insights. Subscribe…