Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend across key shopping windows. What’s New Creative: Asset Studio, Product Studio, And Imagen 4 A new suite of generative tools is coming to Asset Studio,…
I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability study! It’s coming in a few weeks (make sure to subscribe not to miss it). Boost your skills with Growth Memo’s weekly expert insights. Subscribe…
Some people just can’t help but suck the fun out of things. Case in point: the word “clanker,” a quasi-new slur circulating on social media aimed at AI chatbots. A few weeks ago, I reported on the trend as it gained traction on X and TikTok, mostly in satirical posts imagining a future where robots…
Protests erupted in Nepal on Monday after a controversial social media ban blocked people in the country from accessing most forms of social media. The youth-led “Gen Z” protests over the social media ban and government corruption triggered a violent reaction, and the BBC reported that 19 protesters have been killed. The New York Times…
The “poke” technically never went away, but Facebook is trying to make it a thing again. In a nod to Y2K nostalgia, Facebook announced a few updates to the poke button, according to TechCrunch, which spotted the announcement. A fixture in the early Facebook days, no one was ever quite clear on what a poke…
Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under the hood, there’s no magic. There’s a fight happening. This is the part of the pipeline where your content is in a knife fight with every other candidate. Every passage in the index wants to…
This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website. If you’re not part of the AI answer, you’re not part of the deal. In fact, 89% of B2B buyers use AI platforms like ChatGPT…
Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a multi-search world are: Where is search going to develop? Is ChatGPT a threat or an opportunity? Is optimizing for large language models (LLMs) the same as optimizing for search engines? In this two-part interview series,…
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about:…
For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance Max channel reporting. This reporting feature offers more transparency into how campaigns perform across Search, YouTube, Display, Gmail, Discover, and Maps. With this new report, you can…